Dovetail is the Customer Intelligence Platform for the entire organization. We unify fragmented feedback from every touchpoint, including sales calls, support tickets, and research, into a single AI-powered intelligence layer that empowers every team to build, sell, and serve with confidence. Founded in 2017, we are a team of 100+ across our offices in Sydney and San Francisco, working with thousands of teams from Fortune 500 companies to the world’s most innovative startups.
The best never guess. We help teams turn the noise of thousands of customer interactions into the signal required to move faster, prioritize better, and drive revenue. About the role As our Growth Marketer, you will partner with Demand Generation, Product Marketing, Creative, Web, Data, and Revenue Operations to build Dovetail’s acquisition and lifecycle growth engine. You’ll own paid acquisition and email end to end, from channel strategy and budget allocation through to audiences, creative, landing pages, lifecycle journeys, tracking, and pipeline performance.
You’ll start with high-intent search, account-targeted paid social, retargeting, and the email programs that turn interest into action, then open new channels when the evidence supports it. This is a senior individual contributor role for a builder. You’ll set direction, work directly inside the platforms, and turn what works into a repeatable system. Please note that we're only able to accept applicants who are based in the following states for this role: California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, and Florida.
What you’ll do Own paid acquisition. Set the channel strategy, budget, targets, forecast, and testing roadmap across Google Ads, LinkedIn Ads, retargeting, and selected emerging channels. Know what is running, why it is running, and how it is performing. Run campaigns hands-on. Build and optimize campaign structures, bids, audiences, exclusions, copy, creative variants, and conversion paths. Fix problems in the account yourself rather than waiting for an agency report.
Own email and lifecycle marketing. Build the journeys that move prospects from first signal to qualified opportunity, including nurture, behavioral triggers, campaign follow-up, re-engagement, and database activation. Own segmentation, testing, deliverability, measurement, and the systems behind them. Turn performance into better creative. Partner with Creative and Product Marketing to build a fast learning loop across message, format, audience, and offer.
Explain why a concept worked so the insight improves the next campaign, not only the next ad. Improve the post-click journey. Partner with Web to ship landing pages, forms, and conversion experiments that match the intent behind each campaign. Own the commercial hypothesis and performance readout from click through qualified opportunity. Build a high-velocity testing practice. Set clear hypotheses and decision rules before launch.
Test channels, queries, audiences, creative, offers, landing pages, email journeys, and bid strategies. Scale what works, and stop what does not. Connect spend to pipeline. Partner with Revenue Operations and Data to build trustworthy tracking, attribution, dashboards, and feedback loops. Measure success through qualified pipeline, customer acquisition cost, and revenue, not clicks or lead volume.
Build an AI-powered growth system. Design and operate the workflows, prompts, agents, and tooling that improve campaign production, lifecycle orchestration, monitoring, analysis, creative iteration, and reporting. Partner with Engineering and Web to automate work that should not stay manual. Skills and experience Paid acquisition depth. Experience in growth or performance marketing, ideally in B2B SaaS, with direct operating experience across Google Ads and LinkedIn Ads.
Experience with Meta, YouTube, Reddit, programmatic, or emerging AI search surfaces is useful. Email and lifecycle depth. Experience building segment