Senior Director, CRO & Landing Page Strategy

About Lunar Solar Group: Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution.

Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly. Our Culture We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve.

We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data. Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients. About the role We're looking for a Sr. Director of CRO & Landing Page Strategy to build and lead our CRO function.

Clients engage us for CRO through two core service offerings: Onsite optimization : standard, site-wide conversion rate optimization on a client's own website, homepage, category and product pages, cart, checkout, and everything in between. Not tied to any particular traffic source. Landing pages via CairnAI : our proprietary no-code landing page and post-click funnel optimization tool, used to build and test paid media landing pages and funnels, from the ad click through to PDP, cart, and checkout.

This is a senior, build-from-the-ground-up position. You'll own the CRO function end to end, including both services and the judgment to know which one (or combination) is right for a given client. The role evolves in phases: First three months, execution. You'll work directly with clients as an individual contributor, running on-site optimization programs and building/testing landing pages and funnels in CairnAI, depending on what each client needs.

This hands-on period is how you'll learn the accounts, the tool, and where the gaps are. In parallel, foundation building. As you execute, you'll document and standardize the processes, templates, and workflows the function will run on long term, across both services, so quality and speed don't depend on any one person. Growth. Once the foundation is solid, you'll partner closely with GTM to bring in new CRO clients and new revenue, across onsite optimization, CairnAI, or both.

Team building. As revenue justifies it, you'll build the case for and build and develop a team under you, hiring to match demand across the function. Throughout, you'll work closely with leadership and cross-functionally with paid media, creative, and GTM. This is a highly visible role that will shape how Lunar delivers CRO across the client base. What you'll own Function leadership: building and eventually leading Lunar's CRO function, starting as an individual contributor and scaling into a team leader as revenue supports it Onsite optimization: owning strategy and execution for site-wide conversion rate optimization, including UX, page-level, and checkout optimization across the full customer journey CairnAI / landing page strategy: owning strategy and execution for paid media landing pages and post-click funnels, from initial click through PDP, cart, and checkout, built inside CairnAI Offer strategy: designing and testing bundles, free gifts with purchase, pricing anchors, and other offer structures as conversion levers, applicable across both services Process and systems: establishing the templates, workfl