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Brand Manager, Innovation

openfarminc

Toronto, ON
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About Us   At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquartered in Toronto and with team members across the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment.    Before you embark on this journey with us, learn more about the opportunity:   As our Brand Manager of Innovation, you will lead the launch of several innovations while working collaboratively with cross-functional teams to ensure a seamless experience for customers and our retailer partners.

You will lead market research, competitive analysis and forecasting to prioritize innovation and will own project timelines, key milestones and project status tracking. You will foster new ideas and lead the team in bringing innovation to market successfully while creating industry leading products and mission innovation that shape our growth strategy.    In this role you will:   Project Management  – Develop and manage timelines and key milestones to achieve successful product launches.

Support in cross-functional project management, and communication of project status across the organization.   Data Analysis & Market Research – Lead on market, competitive, and consumer research projects to help support your innovation projects and product optimization. Provide and implement business recommendations to internal stakeholders from your analysis of consumer insights and industry data.

Build and maintain analytical models and reporting templates (Excel, dashboards, automation tools) to streamline monthly and weekly project tracking, forecasting updates, and insights delivery. Identify opportunities to implement AI and automation tools to improve efficiency and accuracy across innovation workflows. Communication – Collaborate and effectively manage relationships with internal cross-functional teams, and vendors to develop and execute programs that align with company goals, objectives, and strategies.  Product Launch Support – Lead on revenue forecasting and pricing analysis to position new products in the market, and support in the development and procurement of key launch materials including internal team training and marketing assets.

All other duties, as assigned   We’re genuinely  excited about you because you have: 3-5 years of professional experience in marketing analytics, customer marketing, innovation, or project management  Experience within the Consumer-Packaged Goods (CPG) or pet industry highly preferred  Strong quantitative and analytical skills, with experience using tools like Excel for forecasting  Strong project management skills to support a rapidly growing business with multiple cross-functional stakeholders  An entrepreneurial mindset, passionate and enthusiastic to work in a fast-growing company  Ability to travel within the US and Canada (approximately 10%)  What we offer you - it's the perfect package:    An opportunity to grow, develop, and thrive within a mission-driven, dynamic, and fast-growing company, alongside thoughtful and passionate individuals dedicated to their work and community  Comprehensive healthcare coverage and RRSP plans with company match Great office culture (with lots of adorable pets!) where your pet interrupting video calls or in-person meeting is the norm Discounted food, apparel and insurance for your furry family members In addition to your PTO, we offer company-wide wellness days and personal days to support your wellbeing Volunteer days to give back to our community   Hybrid Work   At Open Farm, we believe in the power of collaboration, meaningful connections, and enjoying our work toget

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