Who We Are VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands.
Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML. Director, Analytics & Marketing Intelligence – Automotive Company: VML / WPP Location: London, UK Working Model: Hybrid working Reporting to: Chief Marketing Intelligence Officer About Us VML is a global agency that combines creativity, technology, data and culture to help some of the world’s most recognised brands grow.
As part of the wider WPP network, we bring together specialist capabilities across brand experience, communications, media, commerce, technology, analytics and marketing intelligence. This role sits within VML and is part of a highly integrated WPP client team, bringing together talent and expertise from across the network to deliver connected solutions for a major global automotive client. You’ll work in a collaborative, multi-disciplinary environment, partnering with specialists across strategy, creative, media, technology, data and customer experience.
About the Opportunity We’re looking for a Director, Analytics & Marketing Intelligence to lead analytics and marketing intelligence across a major European automotive business. This is a senior, client-facing leadership role for someone who combines deep automotive experience with strong expertise in marketing analytics, data and consulting . You’ll be responsible for helping clients make better, more informed marketing and business decisions through data and insight.
You’ll work closely with senior stakeholders across markets, bringing together local and regional perspectives, identifying opportunities for growth and shaping solutions that deliver genuine commercial value. The role requires someone who can operate comfortably at both a strategic and commercial level — someone who can understand complex business challenges, translate data into a clear point of view, and turn that thinking into compelling propositions, new opportunities and long-term client partnerships.
What You’ll Do Marketing Intelligence & Analytics Leadership Lead the development and delivery of marketing analytics and intelligence across European markets. Turn complex data, customer behaviour and market information into clear, actionable insights and recommendations. Advise senior client stakeholders on how data and analytics can support marketing effectiveness, customer growth and broader business objectives.
Bring together different sources of data and intelligence to create a consistent, holistic view of performance across markets. Identify emerging trends, opportunities and challenges within the automotive sector and translate these into meaningful recommendations. Help shape new approaches, products and capabilities across analytics, measurement and marketing intelligence. Client Leadership & Consulting Build trusted relationships with senior client stakeholders, acting as a strategic advisor rather than simply a delivery partner.
Understand individual market challenges while maintaining a strong regional perspective. Lead senior-level conversations around business performance, marketing effectiveness, customer behaviour and growth opportunities. Communicate complex analytica