Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods — and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike. Tecovas is looking for a conceptually strong, highly collaborative Art Director to join our creative team on a contract basis. Reporting directly to Sr Design Director, you will help shape and execute compelling brand stories across campaigns, social, email, paid media, retail, and other customer touchpoints — moving comfortably between big-picture concept development and hands-on execution, and partnering closely with copywriters, designers, producers, photographers, and cross-functional marketing teams to create work that feels unmistakably Tecovas.
This role is Austin-based, with in-person collaboration preferred. What you'll do: Concept Development: Develop original, culturally relevant creative concepts rooted in the Tecovas brand strategy and creative vision. Integrated Campaign Direction: Art direct integrated campaigns from initial concept through final execution. Visual Systems: Translate campaign ideas into cohesive visual systems across social, paid media, email, digital, retail, print, and experiential touchpoints.
Creative Partnership: Partner closely with copywriters to build ideas in which the visual and verbal storytelling work together. Creative Communication: Create campaign presentations, mood boards, storyboards, design explorations, and other materials that clearly communicate a creative vision. Photo & Motion Direction: Art direct photography and video, including pre-production planning, shot development, on-set direction, and post-production feedback.
Production Integrity: Collaborate with designers and channel partners to ensure work maintains its integrity as it moves through production and adaptation. Creative Direction & Feedback: Provide clear, thoughtful creative direction and feedback while creating space for collaborators to contribute. Stakeholder Presentation: Present work to creative leadership and cross-functional stakeholders, incorporating feedback without losing sight of the core idea.
Project Management: Manage multiple projects and timelines in a fast-paced environment while maintaining a high standard of craft and attention to detail. Brand Stewardship: Help evolve the Tecovas visual identity while protecting the elements that make the brand recognizable and distinct. Product Storytelling: Turn craft, materials, seasonal collections, and product features into compelling brand stories.
Experience we're looking for: 5–7+ years of experience in art direction, design, or a related creative role, ideally within fashion, lifestyle, retail, or another consumer brand A portfolio demonstrating strong conceptual thinking, visual storytelling, and integrated campaign work Proven ability to develop a compelling creative idea and carry it consistently across multiple channels and formats Strong design instincts, including typography, composition, color, photography, and brand systems Experience art directing both photography and motion content, including casting, wardrobe styling, location, and talent direction Fluency in Figma and Adobe Creative Suite Strong communication and presentation skills, with the ability to articulate the thinking behind the work What you bring to the table: You are as excited by the sharpness of the core idea as you are by the details of the final execution.
You can build within an established brand while continuing to push it forward. You have a strong point of view without being precious about the work. You balance creative ambition with practical problem-solving. You enjoy collaborating across creative disciplines, respond well to feedback, and navigate shifting priorities with ease. You can move quickly without allowing the work to become generic.
You understand how to balance brand storytelling with real cha