Overview CAREERS TO SMILE ABOUT At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years. A career at PepsiCo means working in a culture where all people are welcome.
Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world. Responsibilities The Opportunity This role is responsible for developing and executing audience-driven content strategies that enhance marketing effectiveness and maximize digital impact. The Content Strategy & Audience Manager will oversee content execution, audience refinement, and campaign optimization, ensuring that digital activations are data-driven, insight-led, and aligned with business goals.
A key part of this role is to make things happen—coordinating stakeholders, ensuring seamless execution, and keeping projects on track. The ideal candidate is organized, results-driven, and capable of managing multiple initiatives, balancing creativity with executional excellence to deliver impactful digital strategies. This role collaborates closely with Brand, Media, Data, and eCommerce teams, as well as external agencies and digital platforms, to ensure content effectiveness, audience engagement, and measurable results.
Your Impact As Media Strategy & Planning Sr Analyst your responsibilities would consist of … Develop and execute audience-first content strategies, ensuring relevance and impact across digital channels. Ensure content and media activations are data-driven, leveraging insights from first-party data (1PD) and audience analytics. Own the execution of content projects, ensuring timely delivery, alignment with brand objectives, and measurable impact.
Manage Full-Funnel Content Activations, supporting digital pilots for key brands and aligning strategies with campaign goals. Coordinate cross-functional teams and external partners (agencies, media platforms) to ensure flawless execution. Optimize eCommerce content, ensuring visibility and engagement in retailer platforms and brand stores. Monitor and track digital performance, analyzing key metrics (engagement, CTR, ROAS, VTR) and implementing optimizations.
Test and implement content innovation pilots, working with partners like TikTok, Meta, and Google to explore new content formats. Ensure seamless project management and execution, keeping deliverables on track and solving roadblocks proactively. Report on digital content effectiveness, providing actionable insights to improve performance. Qualifications Who Are We Looking For? +3 years of experience in digital marketing, content strategy, media, or project execution.
Strong understanding of audience segmentation, media activation, and full-funnel content strategies. Proven ability to manage projects from strategy to execution, ensuring alignment, timeliness, and impact. Experience in digital campaign optimization, content execution, and audience engagement strategies. Highly organized, results-oriented, and proactive, with the ability to coordinate multiple stakeholders and ensu