Marketing Lead, Content & Brand Experiences

Who We Are: At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.  Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:    Runner First   We act in the best interest of the runner Word is Bond   We do what we say we’ll do  Champion Heart     We give our all in everything we do   There is no “I” in Run  We stay generous with our humanity  Keep Moving  We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.    Your Job : As the Marketing Lead, Content & Brand Experiences at Brooks, you will lead the development of compelling, cohesive, and scalable content experiences across owned environments. Working alongside the Senior Manager, Brand Owned Experience, you will focus on how the brand shows up across website, retail stores, and brand-led experiences, ensuring key touchpoints are immersive, intuitive, and unmistakably Brooks.

You will partner closely across Global Brand, Product Marketing, Site and Visual Merchandising, and regional teams to translate strategy into content execution across digital and physical experiences. You will support content tools, templates, and workflows that enable faster, consistent, and expressive storytelling globally. Your Responsibilities: Lead the planning and execution of seasonal and evergreen content experiences across Brooks-owned digital and physical channels in support of global brand, product, membership, and business priorities.

Translate campaign, product, and brand strategies into cohesive content experiences that drive engagement, conversion and loyalty across the runner journey. Own the development and optimization of key digital content experiences, including landing pages, category pages, PDPs, and campaign destinations Deliver optimal product discovery through a taxonomy, content structure, and navigation experience that are clear and intuitive.

Partner with Digital Product and Site Merchandising teams to improve site performance, content effectiveness, and consumer experience outcomes. Partner with Visual Merchandising to deliver scalable retail toolkits that bring global campaigns and product stories to life in stores. Champion consistent brand expression across owned placements, setting content standards and templates to deliver high-quality, brand-right output.

Partner on CMS enhancements, content operations and AI-enabled content capabilities that support scalable publishing and operational efficiency. Collaborate with the Analytics and Consumer Insights teams to leverage insights and performance data to inform content decisions and continuously optimize experience performance. Lead cross-functional alignment across teams to deliver experiences on time, on brand and against business objectives.

Present clear recommendations, tradeoffs, and points of view while balancing complex stakeholder needs. Monitor emerging trends in content strategy and consumer experience to recommend applications that elevate Brooks-owned experiences and strengthen our competitive advantage. Qualifications: Bachelor’s degree in Business, Marketing, Communications, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s) 5+ years of experience in brand marketing, content strategy, digital experience, retail marketing, or related fields Ability to translate brand and product strategies into compelling stories, content, and consumer experiences Demonstrated ability develo