Tracksuit helps brands prove that brand building is worth it. We give marketing teams the data they need to make smarter decisions, earn internal credibility, and grow more sustainable businesses. We're scaling fast across the US, UK, New Zealand, and Australia backed by world class investors. We can track those brands across markets to help our brand believers prove the power of brand wherever they are.
Our team of Trackstars are collaborative, ambitious, and building something that genuinely matters. We live by "high care, high performance" we strive to be the best and look after each other while we do it. The US is our most important growth market, and we're looking for someone to own it. This role As our Head of Marketing US , you'll be responsible for building the Tracksuit brand, generating pipeline and helping us win the category in the United States.
While you'll leverage global resources and Centers of Excellence across Brand, Growth, Product Marketing, Content and Creative, this is not simply an execution role. We're looking for a strong marketer / builder who can identify opportunities, influence strategy, represent Tracksuit externally, and build the regional marketing function from scratch. What success looks like: Tracksuit becomes a category defining brand in the US: You're building awareness, credibility, and preference among modern marketers.
Customers, agencies, partners, and industry leaders know Tracksuit and associate us with category leadership. The US becomes a growth engine for the business: Marketing is driving meaningful pipeline, revenue growth, and market share. You deeply understand the market and continuously identify new opportunities to accelerate growth. You're a trusted voice in the industry: You've built a strong network across customers, partners, agencies, media, and marketing communities.
You're regularly representing Tracksuit at events, roundtables, webinars, and industry conversations. Strong alignment between global strategy and local opportunity: You leverage global frameworks while influencing them through market insight. The US team sees you as their marketing leader, and global teams see you as their voice of the market. A scalable regional marketing function exists: You've built the systems, talent, and operating model required to scale.
What you'll actually do: Own marketing outcomes for the US market Act as the senior marketing leader for the United States, accountable for brand growth, pipeline generation, and market impact. Develop and evolve regional marketing strategy in partnership with our CMO and GTM leadership. Identify growth opportunities, market shifts, competitive dynamics, and emerging customer needs. Balance short-term revenue goals with long-term brand building.
Represent the voice of the US market inside Tracksuit and influence company-wide priorities. Build the Tracksuit brand in America Increase awareness, credibility, and preference for Tracksuit among marketers, agencies, and brand leaders. Represent Tracksuit externally through events, speaking opportunities, media relationships, customer engagement, and industry communities. Build relationships with influential marketers, agencies, partners, and ecosystem players.
Identify opportunities for thought leadership, partnerships, and brand moments that strengthen our position in the market. Lead marketing strategy and execution Partner with global Centres of Excellence to develop and execute integrated marketing programmes that drive awareness, demand, and customer growth. Adapt global campaigns to maximise relevance and impact in the US market. Lead regional marketing initiatives from strategy through execution and measurement.
Coordinate across paid, owned, earned, events, partnerships, customer marketing, and sales activation channels. Partner closely with revenue teams Work alongside Sales, Partnerships, and Customer Success leadership to drive commercial outcomes. Align marketing priorities with