Account Executive / Sales Consultant (Dutch speaking)

Job Description About the Role: This role is for someone who enjoys understanding customer challenges, identifying opportunities and turning them into meaningful business relationships. As an Account Executive, you help organizations recognize where their current ways of working create friction, and where better workflows, clearer structures and AI can make a real difference. You guide prospects through that journey, from first conversation to closing, by combining commercial drive with a strong understanding of customer needs.

A growing part of the conversation is AI. Asana AI Studio, AI agents and AI teammates are changing what customers can automate and how work gets picked up. You will be at the front of that shift: helping organizations see where AI genuinely removes work rather than adding another layer to it, and shaping deals that combine platform, workflow design and AI in one direction. You also work closely with Asana itself.

As a Platinum partner we co-sell with Asana's own sales teams, share pipeline and build joint plans per account and per market. Keeping that partnership productive is part of the job, not a side activity. The role sits at the intersection of business development, consultative sales and organizational improvement. Internally you work with consultants and solution colleagues to shape opportunities, build trust with stakeholders and help customers move confidently toward the right decision.

It is a commercial role, but one built on substance, credibility and long-term value. You focus on the Dutch market, working within a team spread across Europe. Your mission What the role involves: Leading sales conversations with prospective customers and understanding how their current processes, tools and ways of working are set up Identifying challenges around collaboration, ownership, structure and operational efficiency Showing how Asana, workflow design and AI can help organizations work in a more structured, aligned and scalable way Positioning Asana AI Studio, AI agents and AI-supported workflows in a way that is concrete and credible, not hype Managing opportunities independently throughout the full sales cycle, from qualification to negotiation and closing Building relationships with internal champions, decision-makers and senior stakeholders across customer organizations Working with Asana's partner and sales teams on co-selling, joint pipeline and account plans for the NL/BE market Working closely with consultants and solution colleagues to shape strong and realistic solution directions Guiding customers through decision-making processes with clarity, confidence and commercial ownership Keeping pipeline, CRM data and sales information well structured and up to date Creating repeatable and consistent ways of working that support predictable commercial results Contributing to the further development of messaging, sales approaches and commercial best practices A target based system where results get rewarded Your profile What makes a strong fit: Several years of experience in sales, business development, account management or a similar commercial role Ideally experience in SaaS, consulting, digital collaboration or solution-based selling Experience selling with or through a vendor or channel partnership is an advantage Genuine interest in AI and how it changes the way teams work, with the ability to translate that into practical customer value Strong communication and relationship-building skills Confidence in speaking with different stakeholders, including senior decision-makers A structured and disciplined way of working, with strong ownership and follow-through The ability to understand customer challenges and translate them into commercially relevant opportunities A proactive mindset and the ability to work independently in a dynamic environment A high level of customer focus, credibility and professional presence Fluent Dutch and good English, both spoken and written (Dutch is needed for custome