Senior Digital Marketing Specialist for Department of Development

UTHealth Houston is seeking a Senior Digital Marketing Specialist to join the Alumni Engagement team and lead digital communication and engagement initiatives that strengthen connections between alumni and the university. This role is responsible for managing alumni email communications, coordinating virtual events and livestreams, and leveraging digital engagement platforms to enhance the alumni experience and increase participation in programs, events, and volunteer opportunities.

The successful candidate will combine strong communication skills, technical proficiency, and data-driven decision-making to create meaningful digital experiences for alumni audiences. This position plays a key role in executing engagement strategies through platforms such as Constant Contact, ThankView, digital class books, virtual event and webinar technologies, and alumni engagement systems. Experience working in any sector with a content management system is required, and experience working with cloud-based CRM and online giving platforms is considered a plus.

Basic knowledge of CRM or SQL databases is helpful. Digital and web writing skills are desirable as this person may also produce content. Key Responsibilities Include: • Lead marketing and outreach efforts for in-person, virtual, and hybrid programs, including promotion, registration, attendee communications, livestream support, and post-event engagement strategies. Serve as the primary point of contact for alumni virtual programming and continuing education opportunities, ensuring a seamless and engaging participant experience.

• Manage and optimize alumni-focused digital platforms, including ThankView, digital yearbooks, webinar and virtual event platforms, continuing education programs, and other engagement tools that enhance alumni connectivity and participation. • Coordinate and execute alumni-focused email communications that promote events, volunteer opportunities, alumni awards, and school-specific programs to drive engagement, volunteerism, and participation.

• Collaborate with Development Communications and Public Affairs to ensure alumni engagement priorities are incorporated into broader communication strategies while identifying and cultivating compelling alumni stories, testimonials, and content opportunities that can support institutional storytelling efforts. • Utilize data and engagement metrics to inform strategy, improve outreach effectiveness, and identify innovative approaches that strengthen alumni relationships, increase participation, and enhance the overall alumni experience.

What we do here changes the world. UTHealth Houston is Texas’s resource for healthcare education, innovation, scientific discovery, and excellence in patient care. That’s where you come in. Once you join us, you won't want to leave. It’s because we reward our team for the excellent service they provide. Our total rewards package includes the benefits you’d expect from a top healthcare organization (benefits, insurance, etc.), plus: 100% paid medical premiums for our full-time employees Generous time off (holidays, preventative leave day, both vacation and sick time – all of which equate to around 37-38 days per year) The longer you stay, the more vacation you’ll accrue!

Longevity Pay (Monthly payments after two years of service) Build your future with our awesome retirement/pension plan! We take care of our employees! As a world-renowned institution, we consider our employees’ wellbeing is important. We offer work/life services such as... Free financial and legal counseling Free mental health counseling services Gym membership discounts and access to wellness programs Other employee discounts, including entertainment, car rentals, cell phones, etc.

Resources for child and elder care Plus many more! Position Summary: Responsible for leading the strategic branding, development, and execution of digital marketing campaigns, SEO/SEM, content creation, and email marketing to promote UTHealth Hous