Private Label Packaging Graphic Designer

Private Label Packaging Graphic Designer Location: Appleton, WI Work Arrangement: Fully Onsite, Monday–Friday Employment Type: Full-Time Location: Fleet Farm Corporate Office – 2401 S Memorial Dr, Appleton, WI Important Qualifications This is a packaging-specific graphic design position. Candidates must have 3+ years of professional experience designing consumer product packaging.

A degree in graphic design or packaging design without professional packaging design experience does not meet the minimum qualification. A portfolio showcasing professional consumer product packaging design is required. Portfolio examples should demonstrate packaging systems, typography, branding, layout, production-ready artwork, and projects developed from concept through production. Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and experience with 3D design or packaging software such as SolidWorks, Rhino, ArtiosCAD, or similar is highly important to success in this role.

This position is fully onsite Monday through Friday at Fleet Farm's Corporate Office in Appleton, Wisconsin. This position is not eligible for remote or hybrid work. About the Role The Private Label Packaging Graphic Designer plays a key role in bringing Fleet Farm's exclusive brands to life through thoughtful, consumer-focused packaging design. This is a hands-on packaging design role focused specifically on consumer product packaging, private label brands, production-ready artwork, and bringing products from concept through final production.

You'll transform product concepts and specifications into compelling packaging that communicates value, tells a consistent brand story, and creates a strong shelf presence across multiple product categories. Working closely with Merchandising, Creative, Product Development, and supplier partners, you'll develop packaging systems, brand standards, templates, and production-ready artwork that support new product launches while ensuring consistency, quality, and speed to market.

From initial concept through production, you'll help shape the visual identity of Fleet Farm's growing portfolio of private label brands. What You'll Do Packaging Design & Brand Development Develop and execute innovative packaging designs for Fleet Farm's private label brands, including labels, cartons, boxes, apparel tags, inserts, and other packaging components. Translate product concepts, specifications, and brand requirements into compelling consumer packaging.

Create cohesive visual brand systems that ensure consistency across product categories. Develop and maintain private label brand standards, packaging templates, dielines, and production guidelines. Create 2D and 3D mockups, prototypes, and renderings to communicate packaging concepts and support decision-making. Apply strong typography, layout, color, hierarchy, and branding principles to create packaging that stands out in a retail environment.

Production & Prepress Prepare production-ready artwork, including dielines, color specifications, proofs, and print files. Ensure artwork meets vendor, printer, and manufacturing requirements. Apply knowledge of commercial printing, prepress, color management, substrates, and production techniques. Review proofs and production samples and identify potential issues before final production. Ensure packaging is accurate, consistent, and ready for production.

Cross-Functional Collaboration Collaborate with Merchandising, Creative, Product Development, and supplier partners to bring products from concept through shelf-ready execution. Work with vendors and print partners to resolve production issues and ensure design intent is maintained. Receive feedback, make revisions, and communicate design decisions effectively. Manage multiple packaging projects and deadlines simultaneously in a fast-paced retail environment.

Research & Continuous Improvement Conduct competitive research and evaluate packaging trends, consumer preferences, and re