What are we building? Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space - ready to join us? What's the position? The Senior Manager - Technical SEO owns the technical health, crawlability, and indexability of Hard Rock Bet's digital properties — the marketing site, the web app, and Hard Rock Digital's Sportsbook, Casino, and PMR products across the US and Canada.
This is a hands-on, highly technical role: you'll be the SEO/GEO team's primary technical bridge to Engineering and Product, translating search-visibility requirements into real tickets, specifications, and QA criteria, and owning the escalation path when something breaks Google's (or an AI answer engine's) ability to see our content. This role exists to close a real, current gap: technical SEO work today happens informally, without a clear internal owner or documented intake process.
You'll build that process from the ground up while simultaneously carrying a real, active backlog. The ideal candidate is genuinely technical — comfortable reading a HAR export, a production JavaScript bundle, or a raw server log when a crawl tool alone doesn't tell the full story — and just as comfortable explaining the business impact of a rendering issue to a non-technical stakeholder.
You'll need real judgment about when a problem is a technical SEO fix versus a product/legal decision that technical SEO can only inform, not own. Key Responsibilities: Technical SEO Strategy & Site Health: Own crawlability, indexability, canonicalization, structured data, XML sitemaps, redirects, and site architecture across every Hard Rock Bet property — including a JavaScript-heavy, client-side-rendered web application, not just the WordPress-based marketing site.
Rendering & JavaScript SEO: Diagnose and resolve indexation issues in single-page applications. Own initiatives like verifying genuine crawler traffic at the edge/CDN layer, evaluating prerendering solutions, and validating — via tools like Google Search Console's URL Inspection — how search engines actually render app pages once technical blockers are cleared, rather than assuming a fix works.
Crawl Budget & Log File Analysis: Own log file analysis to understand real crawler behavior — Googlebot, Bingbot, and named AI crawlers (GPTBot, PerplexityBot, ClaudeBot, and similar) — identify crawl-budget waste (e.g., unbounded, parameter-driven URL spaces), and manage robots.txt and crawl-directive changes with the correct sequencing (never disallow an already-indexed URL pattern before it's been properly deindexed).
International & Multi-Market Technical SEO: Own hreflang implementation and domain architecture across US and Canada properties (and future markets as they launch), including ccTLD strategy, market-specific technical requirements, and coordinating multi-domain reciprocal tagging correctly. Engineering & Product Partnership: Serve as the team's primary technical point of contact for Engineering and Product.
Own the intake process for technical SEO requests end to end — documentation, prioritization, escalation path — and get looped into feature and release planning early enough to catch issues before launch, not after. AI/GEO Technical Readiness: Ensure page architecture and content are technically accessible to AI crawlers and answer engines. Partner with the team's content and GEO