Company Description About AbbVie At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch.
For more information, visit https://global.allerganaesthetics.com/ . Follow Allergan Aesthetics on LinkedIn. Job Description The Director, Cross-Portfolio Promotion & Portfolio Activation is a pivotal marketing leader within the Allergan Aesthetics (AA) US Portfolio Marketing organization. This role is the primary owner of cross-portfolio promotion and product offering initiatives and serves as the operational backbone of portfolio-wide activation — ensuring that integrated campaigns, HCP-facing tools, and cross-brand initiatives are developed, sequenced, and executed with precision and impact.
Sitting at the intersection of brand strategy, commercial execution, and performance analytics, the Director translates portfolio-level priorities into actionable programs that drive cohesion across the AA brand portfolio — spanning Facial, Body, Skin, and Plastics. Success in this role requires a combination of strong program management discipline, analytical rigor, and the ability to build collaborative relationships across brand, Sales, field, and communications teams.
Key Responsibilities Cross-Portfolio Promotion & Product Offerings Ownership Own end-to-end development, execution, and performance tracking of cross-portfolio promotional programs and product offering initiatives, serving as the single accountable leader for program integrity and outcomes. Define the strategic framework, creative direction, and commercial application of cross-portfolio promotions, ensuring alignment with broader portfolio strategy and individual brand objectives.
Identify and develop multi-brand product offering bundles, tiered programs, and promotional constructs that maximize synergy across the AA portfolio and drive incremental practice revenue. Partner cross-functionally with brand teams, Medical Affairs, PR/Communications, and agency partners to bring cross-portfolio programs to market with consistency and quality. Portfolio Integrated Execution Build and manage a portfolio campaign calendar that maps all major portfolio-level initiatives, ensuring integrated, logically sequenced execution across brands and channels.
Coordinate with brand, commercial, and communications teams to align timing, messaging, and channel strategy — minimizing conflicts and maximizing synergy across campaigns. Serve as the connective tissue between brand-level planning and portfolio-level execution, proactively identifying and resolving gaps in activation. Lead the development of HCP-facing tools, resources, and materials that support cross-portfolio programs and product offerings, enabling the field team to effectively communicate the breadth and value of the AA portfolio in clinical and practice settings.
Define, track, and report on tactical Key Success Indicators (KSIs) for cross-portfolio promotion and product offering programs, identifying execution gaps and areas of opportunity. Develop and deliver actionable performance insights to inform portfolio strategy priorities and resource allocation decisions. Partner with MABI and analytics partners to build consistent measurement frameworks for cross-portfolio initiatives.
Operational Leadership & Executive Communication Partner on the development of operational meeting agendas, frameworks, and materials, supporting alignment and decision-making across stakeholder groups. Lead board slide development for cross-portfolio activation initiatives, translating complex performance data and strategic narratives into clear, executive-level communications. Contribute to Monthly Marketing Calls a