Company Description BEUMER Group is an international leader in intralogistics, specializing in conveying, loading, palletising, packaging, sortation, and distribution technology across a wide range of industries, including airports, e-commerce, warehousing & distribution, and bulk material handling. We offer the right solution for nearly every logistics challenge. As a family-owned company, BEUMER combines tradition with innovation.
We are proud of what our employees create each day. Integrity, Inspiration, Quality and Teamwork! Job Description BEUMER Group is a third-generation, family-owned global leader in intralogistics and material handling. Our North American marketing team supports five lines of business across the United States, Canada, and Mexico: Logistic Systems, Airport, Minerals & Mining, Product Business, and Customer Support.
We are looking for a Field Marketing Specialist to serve as the marketing point of contact for assigned lines of business. This is a campaign ownership role. You will help build the annual marketing plan for your business units, work directly with sales leadership to align target accounts and priorities, drive the campaign strategy behind our trade shows and customer events, and act as the day-to-day contact for your business unit stakeholders.
We are a small team supporting a large region, so alongside the business units you own, you will step in to support campaigns and events across other parts of the business when the calendar demands it. The right person takes real ownership of their own area and still works as part of one marketing team. Job Responsibilities: Campaign planning and execution: Help build and maintain the annual marketing plan for your assigned business units, aligned to their commercial goals and sales priorities, and submit it to the Director of Marketing for approval.
Define target audiences, account lists, and segmentation for campaigns, working from CRM and market data. Translate business unit priorities into campaign briefs, and drive them through to execution across email, web, social, and paid channels. Review, approve, and schedule campaign content produced by the marketing team to ensure it is on message, on brand, and on time. Track campaign performance against agreed measures and report results back to business unit leadership.
Content and communications: Lead regional content development for your business units: identify the stories worth telling and turn project wins into case studies, customer references, and campaign material. Review and approve social copy, press announcements, and customer-facing communications for accuracy, message, and brand before they go out. Draft and submit speaking abstracts and conference session proposals, and support internal presenters in shaping their content.
Support media placements with trade and industry publications, including contributed articles and editorial calendar planning. Brief and direct writers, designers, and external partners on longer-form assets such as white papers and technical content, and review that work for technical accuracy and message. Trade shows and customer events: Own the marketing strategy for trade shows and customer events in your business units: objectives, target accounts, pre-show campaign, on-site messaging, and post-show follow-up.
Partner with sales leadership well ahead of each show to agree on which accounts we are pursuing and what we want them to do next. Work alongside our event coordinator, who owns logistics, vendors, and booth execution, so that strategy and delivery stay connected. Ensure leads captured at events are routed, followed up, and measured. Business unit partnership: Act as the primary marketing contact for your business units across the Americas.
Build working relationships with sales and business unit leadership and bring marketing into commercial conversations early rather than at the point of request. Manage the marketing budget for your business units