Company Description Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait. We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.
For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets). ‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.
Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer.
We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.
" Job Description Job Responsibilities: The role will be responsible for driving portfolio growth, customer engagement and marketing effectiveness for the Nexus Division. Key Responsibilities Portfolio Management Manage the overall product portfolio of the Nexus Division. Track brand performance, identify growth opportunities, and recommend portfolio interventions to improve business performance.
Customer Engagement Programs Design and execute customer engagement programs for customers of the Nexus Division. Develop initiatives aimed at improving customer reach, engagement, loyalty, and business contribution. Flagship Brand Growth Strategy Develop and implement growth strategies for the flagship brands of the Nexus Division. Identify market opportunities, competitive gaps, brand extensions, and activation initiatives to accelerate brand growth.
Sales & Trade Scheme Planning Design monthly and quarterly schemes aligned with divisional business objectives. Evaluate scheme effectiveness, ROI, incremental business generation, and recommend corrective actions. Marketing MIS & Sales Productivity Publish weekly and monthly Marketing MIS covering key business and productivity indicators. Generate actionable insights from sales, brand, customer, and market data to enable the sales team to improve productivity and execution.
Business Performance Monitoring Regularly review brand, territory, customer, and channel performance. Identify performance gaps and collaborate with the sales team to develop appropriate interventions and growth plans. Cross-functional Execution Work closely with Sales, Purchase, Finance, and other stakeholders to ensure timely execution of marketing initiatives like Gift Dispatches and Other Schemes.
Qualifications Educational Qualification Post-graduation in sales/marketing. Graduation in science preferred Minimum Work Experience 3 to 5 yrs overall experience Skills & Attributes & Critical Exposures Functional Skills Market Access Strategy Customer Value Propositions Regulatory Requir