Sr. Staff Product Marketing Specialist -MCU

Job Description Customer discovery and market insight: Build direct relationships with priority Chinese customers, distributors and regional teams; uncover unmet needs, decision criteria, price thresholds, development schedules, software framework and ecosystem requirements. • Product definition: Translate validated needs into market requirements documents, value propositions, product specifications and platform/derivative recommendations spanning silicon, software, tools, kits, security and ecosystem assets.

• RA4 and RX200 roadmap: Shape roadmap choices for mainstream/general-purpose, low-power, motor-control and application-specific opportunities; define where reuse, memory/package derivatives, process migration or new silicon creates the strongest customer and business value. • Business case ownership: Develop volume, ASP, revenue, margin, investment and risk assumptions; align stakeholders on target customers, design-win funnel, market window and success criteria before gate approval.

• Competitive strategy: Maintain fact-based benchmarking against global and local MCU competitors, including portfolio, performance, power, security, ecosystem, quality, supply resilience and price; convert insights into clear win themes and trade-offs. • Cross-functional leadership: Drive alignment with Engineering, PMO, Product Marketing, Regional Marketing, Sales, FAE, Operations, Quality and Finance; resolve requirement conflicts and keep customer commitments synchronized with feasible execution.

• Early customer engagement: Secure lead customers, manage pre-NPI technical/commercial alignment, capture feedback on samples and collateral, and close requirement gaps before mass-production decisions. • NPI and lifecycle execution: Guide launch readiness, pricing logic, fighting guides, training and product collateral; monitor adoption and business-case delivery; coordinate technical updates, product changes and discontinuation communication when required.

Qualifications • Bachelor’s or Master’s degree in electrical engineering, electronics, computer engineering, embedded systems or a related discipline. • Experience in MCU product definition,  system architecture, applications engineering or technical marketing. • Strong knowledge of 32-bit MCU architectures and embedded-system trade-offs, including CPU, memory, analog/mixed-signal, low power, connectivity, security, packages, process technology, software and development tools.

• Demonstrated ability to conduct customer discovery and convert ambiguous needs into prioritized, testable product requirements. • Experience building product business cases and influencing cross-functional decisions without direct authority. • Understanding of Chinese customer engagement, local competitive dynamics, pricing pressure and fast product-development cycles. • Professional fluency in Mandarin Chinese and English, with strong written, presentation and negotiation skills.

• Ability to travel regularly to customer sites and collaborate across China, Japan and global time zones. • Strong cross-cultural communication skills and proven ability to collaborate effectively with teams in Japan and other global regions. Preferred qualifications • Hands-on familiarity with Renesas RA and/or RX MCUs, especially RA4 and RX200-class devices. • Experience with home appliances, motor/inverter control, industrial automation, building automation, HMI, metering or IoT applications.

• Knowledge of Arm Cortex-M and proprietary MCU architectures, embedded security, capacitive touch, real-time control and functional-safety considerations. • Experience through the full product lifecycle: concept, MRD, business case, gate approval, development, NPI, customer qualification, ramp and lifecycle management. • Established network with Chinese OEMs, ODMs, distributors, design houses or ecosystem partners.

Additional Information Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier .