Advantix: Growth Operations & Revenue Technology Director

Summary: The Growth Operations and Revenue Technology Director leads operational execution, systems governance, automation, measurement, and scalable processes for Advantix’s Sales and Marketing Operations. Reporting to the VP of Connectivity Experience & Sales Operations, this role connects Marketing, Sales, Channel, Product, Operations, RevOps, and Business Systems to turn approved go-to-market, partner, OEM, campaign, and enablement strategies into repeatable execution.

The Director ensures systems, data, workflows, content deployment, partner programs, and reporting operate as an integrated revenue execution engine, while strategic ownership remains with the appropriate functional leaders.   Essential Job Duties: Sales and Marketing Operations & Technology Govern and optimize the sales and marketing technology ecosystem, including platforms, processes, data, automation, campaigns, partner engagement systems, and reporting.

Operationalize approved company, marketing, channel, sales enablement, partner, OEM, event, campaign, demand generation, and technology priorities. Evaluate platform capabilities, budget allocation, partner participation, OEM contributions, system adoption, process efficiency, and measurable return on investment. Align lead generation, lead routing, campaign execution, opportunity management, partner attribution, and revenue reporting across Marketing, Sales, RevOps, and Business Systems.

Serve as the business owner for marketing system requirements, enhancements, integrations, and optimization initiatives. Establish scalable processes, workflows, and automation that improve effectiveness and reduce manual administrative effort. Govern approved brand messaging, campaign content, partner collateral, presentations, enablement materials, digital assets, and partner communications, while Marketing and Sales Enablement retain ownership of strategy and direction.

Marketing Automation, Campaign Operations & Content Execution Own the campaign operations framework, marketing automation execution, platform requirements, and content deployment model for partner, OEM, event, digital, ABM, and customer lifecycle programs. Develop and maintain automation programs for lead nurturing, partner and OEM engagement, events, webinars, ABM, customer communications, and lifecycle marketing.

Implement governance standards for campaign creation, segmentation, data synchronization, automation workflows, reporting structures, and compliance requirements. Create repeatable campaign frameworks, approved messaging templates, deployment processes, and reusable operational assets. Partner with Marketing, Sales Enablement, Product, and subject matter experts to deploy approved content and present complex connectivity offerings consistently.

Continuously improve automation effectiveness through testing, optimization, performance analysis, and reporting feedback loops. Salesforce, Data Governance, Attribution & Reporting Sales and marketing-related CRM processes, data hygiene, campaign architecture, attribution, revenue reporting, and reporting governance. Partner with Salesforce administrators, RevOps, Sales, Marketing, and Business Systems to improve campaign architecture, lead source governance, opportunity influence tracking, partner attribution, and reporting consistency.

Establish company-wide standards for lead management, campaign hierarchy, data governance, opportunity influence, marketing and partner attribution, pipeline reporting, and lead source governance. Ensure Salesforce and marketing automation platforms provide accurate visibility into marketing-sourced and marketing-influenced pipeline, partner-sourced revenue, OEM-generated opportunities, campaign ROI, and revenue contribution.

Drive continuous improvement of data quality and reporting integrity and create scalable, self-service reporting that improves visibility and accountability. OEM & Partner Programs and Growth Enablement Operation