Overall Role Purpose: The Assistant Brand Manager supports the Marketing & Commercial Manager in the planning and execution of brand activities across Australia and New Zealand. The role focuses on translating brand strategy into actionable plans and delivering high-quality, on-time execution across retail and digital channels. This role plays a key part in coordinating marketing plans, managing timelines, and ensuring alignment with brand guidelines and retailer requirements, while contributing to strong commercial outcomes.
Key Roles & Responsibilities: 1. Marketing Planning & Calendar Management Support the development of annual and quarterly marketing plans aligned with brand and commercial priorities Assist in building and maintaining the ANZ marketing calendar, ensuring alignment with global brand calendars and key retail moments (e.g., EOFY, Black Friday, Boxing Day, Click Frenzy) Coordinate timelines, deliverables, and asset requirements across campaigns and launches Support budget tracking and allocation across campaigns and activities 2.
Campaign Execution & Delivery Execute marketing campaigns, product launches, and promotions in line with the approved plan and calendar Coordinate end-to-end campaign rollout across retail and e-commerce channels Ensure all marketing materials adhere to brand guidelines and retailer specifications Work with agencies and internal teams to deliver campaigns on time and to a high standard 3.
Retail & Trade Marketing Execution Support the planning and execution of in-store activations, merchandising, and trade promotions Align activities with retailer calendars, exclusives, and promotional windows Coordinate POSM, sampling, and in-store visibility to maximize impact Partner closely with Sales and Retail teams to ensure smooth in-store execution Digital & Consumer Engagement Assist in planning and executing digital campaigns across paid media, social, CRM, and e-commerce platforms Coordinate content rollout based on global assets and local adaptation needs Support CRM initiatives including database growth and retention campaigns Monitor campaign performance and provide input for optimization 5.
Performance Tracking & Reporting Track sales performance and campaign effectiveness against targets Prepare regular reports covering sales updates, campaign results, and competitor activity Provide inputs into forecasting and demand planning based on marketing activities Maintain accurate tracking of marketing spend, POSM usage and stock and budgets 6. Stakeholder Coordination Act as a key coordinator across internal teams (Marketing, Sales, Retail, E-commerce, Supply Chain) to ensure alignment and timely delivery Liaise with brand partners to ensure proper implementation of campaigns and adherence to brand standards Manage communication with agencies (creative, PR, media, digital) to ensure deliverables meet expectations Ensure compliance with local regulations (e.g., product claims, advertising standards) (if applicable) 7.
New Launches & Brand Support Support the planning and execution of new product and brand launches across ANZ Coordinate launch timelines, assets, and retailer requirements Ensure readiness across all touchpoints including retail, e-commerce, PR, and influencer activation Requirements Key Qualifications & Requirements: · Bachelor’s Degree in Marketing, Business, or related field · Minimum 1–3 years’ experience in Marketing, Brand, or Trade Marketing roles · Experience in beauty, FMCG, or retail environment preferred · Familiarity with ANZ retail landscape is advantageous · Exposure to digital marketing and campaign execution preferred Skills & Competencies 1.
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