MORROW Health MORROW Health is Singapore’s largest integrated fitness and recovery destination, designed to help individuals build healthier, more resilient lives through intentional daily habits. Grounded in lifestyle medicine, MORROW Health brings together physical activity, nutrition, restorative sleep, stress management, avoidance of risky substances, and social connection through structured programmes and purpose-built environments that make sustainable lifestyle change achievable.
Supported by evidence-informed practice and data from wearables and lifestyle inputs, MORROW Health helps members recognise patterns, build consistency, and stay accountable—turning insight into everyday action that supports long-term vitality, strength, and clarity, without medical diagnosis or treatment. Location: Singapore Reports To: Head of Content & Education As a Content Manager, you will own and optimise MORROW's digital channels across social media, video, community and search platforms.
You'll ensure our content reaches the right audiences, drives engagement, generates leads, and contributes meaningfully to business outcomes. This role is ideal for someone who enjoys turning content into results through strong channel management, audience engagement, data analysis, and continuous optimisation. Manage MORROW's Digital Channels You'll oversee the day-to-day management of MORROW's digital presence across platforms including Instagram, Facebook, LinkedIn, YouTube, Xiaohongshu (XHS), and Google Business Profile.
This includes: Ensuring channels remain accurate, current, organised, and professionally maintained Monitoring platform health, channel performance, and audience activity Maintaining consistency across all customer-facing digital channels Own Content Publishing & Distribution You'll manage the content publishing calendar and ensure content is distributed effectively across all platforms. This includes: Scheduling and publishing approved content Managing thumbnails, titles, descriptions, tags, links, hashtags and captions Coordinating publishing timelines with internal stakeholders Ensuring platform-specific optimisation and best practices are applied Manage YouTube & Video Channels You'll be responsible for ensuring MORROW's video content is properly organised, published, and optimised.
This includes: Uploading and organising videos and Shorts Managing playlists, thumbnails, chapters and descriptions Supporting video discoverability and audience growth Monitoring video performance and engagement Community & Reputation Management You'll help build positive relationships with our audience and ensure timely engagement across channels. This includes: Monitoring comments, reviews, DMs and mentions Responding to routine enquiries in line with approved guidelines Escalating customer service, clinical or reputational concerns when required Maintaining a positive and professional brand presence Manage Google Business Profile & Reviews You'll ensure our Google presence remains active and well-maintained.
This includes: Managing business information and updates Monitoring and tracking reviews Coordinating responses with relevant stakeholders Identifying opportunities to strengthen local visibility Performance Reporting & Insights You'll turn data into actionable insights that drive better channel performance. This includes: Preparing weekly and monthly reporting Tracking visibility, reach, engagement, audience growth and lead generation Monitoring website traffic and channel contribution Identifying trends, opportunities and performance gaps Optimise Channel Performance You'll continuously improve results through testing and optimisation.
This includes: Evaluating content formats, publishing timing and distribution strategies Testing titles, thumbnails, captions and platform-specific tactics Identifying opportunities to improve engagement and conversion Recommending improvements based on audience behaviour and pe