B2B Proposal Storyteller & Writer
assurant.wd1.myworkdayjobs.com
The connected device category is in one of its most consequential moments in years — and Assurant Global Connected Living is helping shape what comes next. We partner with many of the world's leading brands, supporting millions of customers across connected devices, homes, automobiles, and commercial equipment. Our purpose is simple: help people thrive in a connected world. As mobile, retail, OEM, and smart home ecosystems converge, customer experience, lifecycle economics, and brand trust are colliding in real time — and every proposal we win is a chance to prove what Assurant can do.
That's where you come in. We're looking for a B2B Proposal Storyteller & Writer who can find the through-line in complex business and technical information, ground it in customer, market, and competitive insight, and translate it into a data-backed, compelling business narrative that gives Assurant a clear “right to win.” This is a role for a writer who is strategic, rigorous, curious, and energized by work that directly shapes how Assurant competes and wins.
What makes you successful You think critically and lead with business acumen. You don't just capture information — you interrogate it, find the insight others miss, and connect it to what actually moves a deal or a client relationship forward. You build narratives on insight and evidence. You draw on customer, market, and competitive insight — and Assurant's proprietary data — to shape a differentiated point of view and a credible right-to-win, not just a well-written response.
You're a bold storyteller. You have a point of view, you're willing to make a confident recommendation, and you can turn complex, technical material into a narrative that's persuasive and impossible to ignore. You build relationships across the organization. You lead with high EQ, read the room, and earn trust with Sales, Product, Legal, and SMEs — so people want to bring you their best thinking.
You're collaborative without losing your edge. You balance diverse perspectives and healthy debate, then synthesize them into one clear, differentiated position. You bring rigor to the craft. Attention to detail, deadline discipline, and version-control instincts are second nature — because in this role, precision is part of the persuasion. What will be my duties and responsibilities in this role?
Shape strategic, right-to-win narratives Find the through-line in complex business and technical information and translate it into a clear, compelling narrative that positions Assurant as the best partner to win with — not just a viable option. Help shape differentiated “right-to-win” narratives, win themes, and positioning tailored to each prospect's business, buyer personas, and decision dynamics.
Identify and codify Assurant's differentiators (current and emerging) and ensure they show up consistently across proposals, pitches, and live conversations. Develop tailored storytelling frameworks — such as points of view, use-case narratives, and experience-led concepts — that show how Assurant unlocks incremental value, not just coverage. Ground narratives in insight and data Leverage customer, market, and competitive insight — along with Assurant's proprietary data — to sharpen storytelling and strengthen our right-to-win.
Translate insight into proof points, case studies, and evidence that make each narrative credible and hard to argue with. Build and continuously improve a reusable library of win frameworks, proof points, and case studies that can be adapted quickly to account-specific needs without becoming generic. Collaborate across the business to build winning content Partner closely with Sales, Product, Legal, Account Management, Operations, and subject matter experts to align strategy, proof points, and delivery realities into one cohesive narrative.
Lead with high EQ to gather diverse inputs, balance healthy debate, and synthesize competing perspectives into a single, d