Job Title End Customer Marketing Specialist Job Description We are looking for an End Customer Marketing Specialist, located at our office in Madrid. This person will be part of our Demand Generation team in Southern Europe; therefore, occasional travel within the region and across EMEA will be required. WHAT IS AXIS? Axis is a fast-growing, innovative IT company with a global footprint. Our products and solutions focus on network video surveillance, access control, intercoms, and audio systems based on modern, open technology platforms.
We are a Sweden-based company with around 5,000 employees in more than 50 countries. Axis offers an open, multicultural workplace that values independent thinking, collaboration, and curiosity. Here, we bring together talented, creative people working toward the same shared vision: innovating for a smarter, safer world! WHAT WILL YOU DO? The End Customer Marketing Specialist is responsible for developing and driving our marketing strategy in Iberia to support sales growth, accelerate demand generation, and build strong brand preference across targeted End Customer accounts.
The role requires coordinating across a wide variety of marketing tactics, with a focus on Campaign Management, Digital Marketing, Account-Based Marketing (ABM), Demand Generation, Events, and Content Marketing and a focus on various segments such as Smart City, Critical infrastructure and Business Intelligence and Operational Efficiency. It is critical to be able to work both strategically (creating marketing plans and managing the territory budget) and practically (executing daily campaigns with attention to detail).
You will understand the high-level Axis value proposition across our key industry segments and be responsible for communicating it effectively to our target audiences. Lastly, you will serve as a key ambassador for the Axis brand and reputation. Your main responsibilities will include : Set the strategic territory plan with a 360° understanding of market opportunities, local dynamics in Iberia, and the wider Southern Europe/EMEA strategy Plan, execute, and optimize multi-channel campaigns while setting clear targets and KPIs Leverage diverse marketing channels and tactics (digital advertising, content marketing, ABM, webinars, trade shows, proprietary customer events, the Axis Experience Center, etc.) Identify target audiences and build automated nurture tracks using Salesforce and Pardot (Marketing Cloud Account Engagement) Follow up and nurture leads to maximize conversion rates, pipeline impact, and marketing ROI Measure, analyze, and report campaign performance, sharing actionable recommendations with regional leadership regularly Manage the local marketing budget, vendor contracts, and invoicing in accordance with corporate financial governance Define and execute the local communications plan, coordinating press releases, case studies, and newsroom articles Own and maintain the local website pages on axis.com to ensure fresh, accurate, and localized content Proofread, validate, and localize translated marketing materials WHO ARE WE LOOKING FOR?
We are looking for a proactive, collaborative professional with great interpersonal skills who thrives as an energetic team player. Excellent communication and relationship-building skills are essential, as you will work cross-functionally across internal teams and external partner networks. You should be comfortable approaching complex challenges independently, flexibly, and with an open mindset.
Besides this, we would love to hear from you if you have: Degree in Marketing, Communications, Business Administration, or a related field 5+ years of experience in a similar B2B marketing role 2+ years of experience with integrated marketing A business-oriented mindset with excellent organizational Strong relationship-building skills, with the ability to foster a win-win partnership with the Spanish sales team and align with the Sales Manager Iberia Ability t