Manager, Campaign Strategy & Optimization, Everyday Banking

Application Deadline: 09/29/2026 Address: 33 Dundas Street West Job Family Group: Strategy & Change This is a hybrid role in Toronto Role Summary The Manager of Campaign Strategy & Optimization, Everyday Banking is responsible for developing and optimizing targeted, data-driven campaign strategies that enable the Everyday Banking Line of Business (LOB) to deliver on key business objectives.

This role acts as a critical bridge between Product Owners and Campaign Strategy & Execution teams, translating lifecycle strategies, customer insights, and moments of need into clear, actionable contact strategies and campaign plans across channels. Working closely with multiple stakeholders (e.g., Marketing, Product, Technology & Data Analytics Team), the Manager ensures campaigns are effectively prioritized, orchestrated, and continuously optimized to drive measurable outcomes, including engagement, product adoption, primacy, and share of wallet.

This position requires a strategic thinker with strong execution capabilities, deep expertise in customer segmentation and campaign design, and the ability to operate in a fast-paced, cross-functional environment. Key Accountabilities Campaign Strategy & Planning Translate business strategies, roadmaps, and moments of need into targeted campaign strategies and actionable contact plans Define segmentation approaches, targeting rules, and audience strategies aligned to business objectives Develop multi-channel campaign strategies (email, direct mail, digital, frontline, etc.) to maximize engagement and effectiveness Ensure campaign strategies align with business priorities, lifecycle stages, and customer value Optimization & Performance Management Define and track campaign KPIs aligned to business outcomes (e.g., engagement, conversion, product adoption, incrementality, retention) Analyze campaign performance to identify opportunities, gaps, and optimization levers Lead test-and-learn initiatives, including A/B testing, sequencing strategies, and channel mix optimization Continuously refine targeting, messaging, and channel strategies to improve performance Channel & Contact Strategy Governance Manage and optimize contact strategy across campaigns to ensure alignment and prioritization Coordinate communications to prevent overlap and deliver a consistent customer experience Optimize channel mix and communication frequency to balance business performance and customer needs Support the development and adoption of campaign strategy best practices and standards Cross-Functional Collaboration Collaborate with Campaign Strategy & Execution, Product, Marketing, Analytics, Digital, and Channel teams Ensure campaign strategies are clearly defined, actionable, and executable Align cross-functional teams on priorities, timelines, and dependencies to support delivery Operating Model & Continuous Improvement Contribute to the evolution of CLM campaign and journey operating models Develop and refine frameworks, playbooks, and templates to support campaign strategy development Promote scalability, consistency, and efficiency across campaigns Identify opportunities to leverage advanced analytics, automation, and personalization Risk & Governance Ensure campaign strategies comply with risk management frameworks, privacy standards, and regulatory requirements Identify and manage risks related to targeting, communications, and customer experience Qualifications & Experience Experience 4–7 years of experience in marketing strategy, campaign strategy, customer lifecycle management, or consulting Proven experience developing targeted, data-driven campaign strategies across multiple channels Strong experience working in cross-functional environments supporting complex initiatives Demonstrated ability to use data and insights to inform decision-making and optimization Education Post-secondary degree in Business, Marketing, Finance, Commerce, or a related field MBA or advanced