Segment Public Relations Senior Specialist

Segment Public Relations Senior Specialist Do you excel at crafting clear, compelling narratives that strengthen brand reputation? Do you enjoy partnering across teams to deliver strategic communications that support business priorities? Join our Team Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet.

Visit at www.bakerhughes.com Fuel your passion As a Segment Public Relations Senior Specialist, you will play a critical role in shaping Baker Hughes’ external communications at the segment level. You will develop high‑quality content, manage media relations, support crisis communications, and collaborate across functions to ensure consistent, aligned, and impactful messaging. You will work closely with segment leadership, brand, marketing, and external partners to deliver integrated PR programs that reinforce Baker Hughes’ leadership in energy technology and industrial innovation.

In this role, you will be: Drafting, reviewing, and editing diverse communication materials, primarily press releases, media pitches, external messaging, and media briefs in accordance with AP Style guidelines. Ensuring all content is aligning with brand guidelines and strategic objectives. Providing administrative support to the PR & Media Relations function, including but not limited to budget tracking, media subscription management, and media coverage reporting.

Developing and implementing strategic communication plans, including pitching stories to global and trade media to secure coverage. Serving as a primary point of contact for media inquiries and coordinating responses to ensure accuracy and consistency. Managing external communications to protect reputation during sensitive issues or crises. Collaborating with leadership to align media efforts with corporate goals, including managing external firm relationships, media contact lists, and monitoring coverage.

Preparing media briefings and interview materials for company spokespeople. Building and nurturing relationships with journalists, reporters, and media influencers. As a Segment Public Relations Senior Specialist, you will be responsible for: PR Strategy & Content Development Drafting and editing high‑quality communication materials across multiple formats Ensuring all messaging aligns with brand standards, enterprise priorities, and AP Style Supporting integrated communication planning across campaigns, announcements, and corporate initiatives Media Relations & Storytelling Pitching stories to global and trade media to secure meaningful coverage Serving as a primary point of contact for media inquiries and coordinating accurate, timely responses Building and maintaining strong relationships with journalists, reporters, and industry influencers Preparing media briefings, talking points, and interview materials Performance Measurement & Reporting Owning KPI tracking and analyzing PR performance metrics to generate actionable insights Monitoring media coverage and maintaining accurate reporting dashboards Using data to inform strategy, optimize messaging, and strengthen media engagement Crisis & Issues Management Supporting the organization in managing reputation during sensitive issues or crises Maintaining a calm, professional approach when navigating high‑pressure situations Aligning crisis responses with legal, compliance, and enterprise communications teams Cross‑Functional Collaboration Collaborating with segment leadership to align PR efforts with business goals Partnering with internal teams, agencies, and vendors to ensure alignment and timely execution Facilitating approvals and stakeholder engagement across functions To be successful in this role you will: Have a Bachelor’s degree in Communications, Publ