Director, Paid Media, Hybrid

The Director, Paid Media will lead the strategy, orchestration and performance of Belk’s $60–80M annual paid media investment, driving profitable growth across stores and eCommerce. This role will connect media investment to Belk’s business priorities and retail rhythms, ensuring dollars are dynamically deployed against the customers, channels and moments with the greatest opportunity. The Director will bring deep expertise in media investment, customer data and measurement while leading the continued transformation of Belk’s paid media capabilities.

This leader will orchestrate across Paid and Owned channels, agencies, platforms and internal teams to maximize sales, incremental return and long-term customer value. Media Investment & Business Performance   • Own strategy and stewardship of $60–80M in annual media investment,   establishing   allocation across channels,   customers   and business priorities to drive store and eCommerce sales, ROAS and incremental ROAS.

• Lead annual, seasonal and in-quarter forecasting, budget management and pacing, dynamically shifting investment based on performance, business trends, retail   priorities   and incremental opportunity. • Partner with Finance and Analytics to connect media investment to business outcomes through MMM, LTC, incrementality and attribution, translating measurement into clear investment decisions. Retail & Cross-Channel Orchestration   • Develop integrated media strategies aligned to the retail calendar and business cycle, including key events, promotions, category priorities, store   needs   and eCommerce growth opportunities.

• Orchestrate investment across Search, Shopping, Social, Affiliate, Programmatic and emerging channels, understanding the distinct role each plays across awareness, consideration,   traffic   and conversion. • Balance short-term business needs with longer-term growth, ensuring media can flex quickly to support changing sales trends, inventory   opportunities   and enterprise priorities. Customer, Data & Personalization   • Lead the use of first-party customer data, third-party data and platform signals to advance audience strategy, personalization,   acquisition   and customer growth.

• Develop strategies that differentiate investment, messaging,   products   and experiences based on customer cohorts, lifecycle,   behavior   and business   opportunity . • Build a deep partnership with Owned Media to orchestrate Paid and Owned customer experiences,   optimizing   contact strategy, audience   activation   and the role of each channel across the customer journey. Transformation & Capability Expansion   • Lead the continued transformation of Belk’s paid media capabilities,   identifying   opportunities to modernize channels, technology, measurement, operating   models   and ways of working.

•   Establish   a rigorous test-and-learn agenda that   identifies   new sources of incremental growth and creates clear pathways from pilot to scaled investment. • Build business cases for new channels, capabilities and investments while ensuring the organization evolves with changing customer behaviors,   platforms   and media economics. Agency, Team & Cross-Functional Leadership   • Lead media agencies and strategic platform partners with clear accountability for investment strategy, forecasting, optimization,   innovation   and measurable business performance.

• Develop a high-performing internal media team with strong channel   expertise , analytical capability and understanding of how media connects to broader business performance. • Partner deeply across Owned Media, Marketing Planning, eCommerce, Merchandising, Creative, Analytics and Finance to ensure media strategy is integrated into enterprise priorities and go-to-market planning. Position Contribution Level       Minimum Education & Experience   1 0+ years of progressive experience in paid media, performance   marketing   or integrated