Director, US Cx Strategy and Insights
galderma.wd3.myworkdayjobs.com
Whether it's the unique breadth of our integrated offering that covers Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology products; or our commitment to recognizing and rewarding people for the contribution they make - working here isn't like anywhere else. At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world.
With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact. Megabrand Strategy & Growth Leadership: Lead development of U.S. megabrand strategies for Cetaphil and Differin, translating consumer and market understanding into actionable growth plans. Partner with Brand, Commercial, Media, HCP, and Global teams to shape long-range strategic direction and annual business planning.
Identify portfolio, category, and whitespace opportunities that accelerate penetration, household growth, and market share. Serve as a strategic thought partner to Marketing Leadership and the U.S. Leadership Team on key business decisions, growth opportunities, and enterprise initiatives. Support strategic assessments of new business opportunities, partnerships, acquisitions, and emerging market trends.
Consumer & Market Intelligence: Lead the U.S. Consumer and Market Insights function, establishing a best-in-class learning agenda that informs brand, innovation, and commercial decisions. Translate consumer, shopper, retailer, dermatologist, and category insights into clear recommendations that influence action. Oversee foundational learning programs including Brand Health Tracking, segmentation, category architecture, innovation testing, communication development, and claims validation.
Monitor competitive activity, category trends, and emerging consumer behaviors to identify risks and opportunities. Insights-to-Action Leadership: Ensure insights are translated into strategic recommendations rather than remaining isolated as research outputs. Partner with Brand teams to shape communication strategies, innovation pipelines, positioning frameworks, and go-to-market plans. Drive adoption of insights across the organization through compelling storytelling, executive presentations, and clear business recommendations.
Build frameworks that connect consumer understanding to business performance and investment decisions. Measurement & Marketing Effectiveness: Lead marketing measurement capabilities including Commercial Mix Modeling, Brand Health, incrementality, media effectiveness, and business performance tracking. Establish integrated measurement frameworks that provide a holistic view of brand and business health.
Translate complex data into actionable recommendations that optimize marketing investments and accelerate growth. Cross-Functional Leadership & Influence: Serve as a highly collaborative partner across Brand, Commercial, Media, Sales, HCP, Innovation, Finance, and Global teams. Align stakeholders around strategic priorities and create clarity in complex business situations. Foster an insight-led culture by embedding consumer-centric thinking into business planning and decision-making.
Mentor and develop team members while building organizational capability in strategic thinking and consumer understanding. Success Measures: Increased brand penetration, equity, and market share across Cetaphil and Differin. Strong adoption of insights and strategy recommendations across the organization. Improved effectiveness of marketing investments and business decision-making. Identification of new growth opportunities, innovation platforms, and strategic priorities.
High levels of cross-functional engagement, trust, and influence. Development of a best-in-class insights and strategy capability for the U.S. business. Education, Knowledge, Skills: Bachelor’s degree required; MBA preferred. 10+ years of experience in consumer marketing, brand strategy, category