Experienced Channel Trade Marketing Manager, Retail

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories.

What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Role Purpose ： Drive business healthy growth and gain market share in retail channel, by developing channel strategies, Building detailed annual channel business operation plans and quarterly channel activation plans, Integrate and deploy the plans to sales force to implement and tracking. Key Accountabilities/Responsibilities : Responsible to idenfy and build shopper insight into the channel strategies.

Ensure brand channel strategies and trade marketing plans and activities are well aligned with marketing strategies and shopper insights. Develop Retail channel brand strategies and new business model and Retail business toolkits to support channel business healthy growth . Responsible for conducting trade marketing plan with key business partners and ensure good integration among regions, maximizing synergy across brands.

Prepare annual Channel OP plan, define sales target, and budget allocation, to support deliver top line and bottom-line expectations. Monthly forecast coordination and CMF alignment: incl. GS, GTN, and Selling P for Retail channel Ensure that promotional funds and resources are managed effectively, controlled within budget and appropriate tracking measures are in place for major expenditures, including GTN and promotional funding.

Conduct post promotion evaluation with clear KPI and ROI objective, improve TMKT funds and campaign effectiveness. Execute key project plan incl. innovation launch: distribution, merchandising, and promotional plan to ensure the innovation launch success. Promote cross channel empowerment, leverage category TMKT and brand resource. Tailor made analysis and report based on business requirement to support business decision Qualifications / Requirements: University or above major in Marketing/Management/Business Administration or related fields,( health care marketing related degree are preferred).

6 years+ working experience in MNC, Top 500 or health care company in related marketing fields are preferred. Strong trade marketing knowledge in Consumer Health for trade marketing planning and tracking. Frontline customer management knowledge to gain customer insight Practiced MS office application. Strategic planning and strong analytic skill with Innovative thinking. Job Posting End Date     2026-08-29       Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.

It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary.

This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all H