Lippincott - Fall 2027 Consultant, Brand Strategy

Company: Lippincott Description: Strategy Team Intro   At Lippincott, the Strategy team takes on the problems that have no clear answer but need one—the launches, pivots, and reinventions that demand original ideas and proven expertise . Our work spans three disciplines: brand strategy, marketing and customer strategy, and naming. Together with Design and Experience colleagues across the firm, we help clients navigate their biggest challenges, from rising above competitive noise, to uncovering new frontiers for growth, to crafting the signature moments that make a brand unmistakable.

You'll advise leaders across markets and industries, bringing rigorous creativity and dynamic energy to every opportunity—the same spirit that's helped Lippincott shape icons, disruptors, and category-creators since 1943. Role Overview   Brand strategy is a discipline within Lippincott's Strategy practice, and it starts with some of the hardest questions a company can ask: what do we actually stand for, and why should anyone care?

But meaning only counts when it's built, requiring brand strategists to work at the highest altitude and the finest detail, shaping the argument for a company's place in the world, then following it down into the words, structures, and signature moments that make it real. Done well, a brand isn't just an idea a company holds, but an asset that wins customers, commands premiums, and compounds in value over time.

As a Consultant , you're here to learn the craft by doing it. You won't be expected to have the answers on day one. But you will be expected to bring a genuine interest in brand strategy, ask sharp questions, and develop a real point of view, all while growing rapidly through hands-on coaching from people who've done this for decades. On any given day, you might be helping name a pioneering AI offering, repositioning the story of a major airline, or shaping a brand campaign for a leading cancer hospital.

You'll work shoulder-to-shoulder with the brightest minds in the business, building the muscles—research, analysis, storytelling—that the rest of your career will be built on. What You’ll Do   Define and decode complex business and creative challenges alongside your team    Bring your point of view to creative brainstorms and client meetings    Analyze client business dynamics, brand experiences, and the competitive landscape to surface implications for a client's brand    Flex your written voice in brand manifestos, creative concepts, and messaging    Research customer needs and brand perceptions through interviews, focus groups, and surveys    Help build presentations with clear, persuasive stories grounded in qualitative and quantitative insight    Learn how strategy interconnects brand, marketing, and experience    Support project management — circulating notes, tracking priorities, keeping the team's work moving      What M akes Y ou a G reat C andidate   Equal parts head and heart — a blend of rigorous analysis and bold creativity    Curiosity about brand trends and the business strategies behind them    The ability to tell a clear story, whether writing, building slides, or presenting    Comfort with ambiguity and a structured approach to open-ended problems    A knack for distilling complex research into pointed recommendations    Strong organizational skills and a methodical approach to your work    A growth mindset and a real appetite for discovering new ways to solve problems    Openness to different perspectives, with early signs of leadership and collaboration   Proficiency in PowerPoint; Excel skills are also appreciated   Brand/marketing internship and/or coursework experience is a plus   Openness to travel as needed   A desire to build and learn side-by-side with your teams .

Eligibility   Be a college senior receiving your bachelor's degree in spring or summer of 202 7     Have a GPA of 3.5 or higher     Have unrestricted eligibil