Senior Specialist, Business Insights & Analytics

Job Description Role Summary    The Senior Specialist, Business Insights & Analytics (BIA) is a strategic analytics partner supporting commercial, marketing, and omnichannel decision-making across priority therapeutic areas. This role transforms complex internal and external data into  clear, actionable insights  that shape brand strategy, customer engagement, sales effectiveness, and business performance.

Acting as a  data translator , the Senior Specialist BIA bridges business needs with analytics, data science, market research, and technology teams. The role contributes actively to a  data-driven culture , ensures alignment with global analytics frameworks, and may mentor junior analysts while collaborating within the international BIA community. Primary Responsibilities    1. Business & Commercial Insights    Analyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels.

Provide fact-based recommendations to support  marketing strategy, sales execution, forecasting, and omnichannel effectiveness . Translate complex analytics into clear narratives tailored to senior and nontechnical stakeholders. Deliver ad-hoc analyses to support strategic and operational decision making. 2. Performance Measurement & Reporting    Contribute to the design of  dashboards and standard reports  tracking KPIs related to brand performance, sales force effectiveness, and customer engagement.

Ensure consistency, equity, and robustness of KPIs across therapeutic areas and functions. Monitor campaign, brand, and omnichannel performance, highlighting insights and opportunities. Continuously improve reporting processes in collaboration with IT, global teams, and external partners. 3. Advanced Analytics & Synthesis    Leverage advanced analytics outputs (e.g. forecasting, segmentation, spend optimization) to enrich insights and recommendations.

Partner closely with Data Science teams to contribute to or interpret predictive models when relevant. Support business planning and forecasting accuracy through analytical input and scenario analysis. Identify and integrate  new data sources  such as primary or secondary Market Research. Partner with IT, Data Stewards, and external providers to ensure  data quality, integrity, and governance . Support compliant data usage in line with local and global policies (e.g.

GDPR, market research standards). 4. AI-Enabled Productivity & Insights   Embraces AI as a core capability and proactively identifies opportunities to apply AI solutions to business challenges and operational processes. Champions the responsible adoption of AI, balancing innovation with governance, compliance, and ethical considerations. Uses AI tools to augment analysis, decision-making, content development, and workflow execution, improving team productivity and business impact.

Contributes to and supports the design and implementation of AI-enabled solutions that deliver measurable value and accelerate business outcomes. 5. Cross-Functional Collaboration & Enablement    Act as a trusted analytics partner to Marketing,  Sales and DHH Capabilities Enablement teams. Collaborate within the global BIA community to share best practices and ensure strategic alignment. Contribute to data literacy initiatives and mentor junior analysts where applicable.

Qualifications & Experience    Master’s degree in Business, Economics, Statistics, Data Science, or related field   5+ years in analytics or data analysis (regulated industry preferred)  Commercial, marketing, or sales support experience required; pharma/healthcare a plus Advanced skills with Excel, SQL, Tableau, Power BI; Python/R knowledge is beneficial Working knowledge of AI and Generative AI technologies, including responsible and compliant use within a business environment.

Experience leveraging AI tools to improve productivity, analysis, content de