Digital Experience Taxonomy & Optimization Lead

Founded in 1977 as the Senior Care Action Network, SCAN began with a simple but radical idea: that older adults deserve to stay healthy and independent. That belief was championed by a group of community activists we still honor today as the “12 Angry Seniors.” Their mission continues to guide everything we do. Today, SCAN is a nonprofit health organization serving more than 500,000 people across Arizona, California, Nevada, New Mexico, Texas, and Washington, with over $8 billion in annual revenue.

With nearly five decades of experience, we have built a distinctive, values-driven platform dedicated to improving care for older adults. Our work spans Medicare Advantage, fully integrated care models, primary care, care for the most medically and socially complex populations, and next-generation care delivery models. Across all of this, we are united by a shared commitment: combining compassion with discipline, innovation with stewardship, and growth with integrity.

At SCAN, we believe scale should strengthen—not dilute—our mission. We are building the future of care for older adults, grounded in purpose, accountability, and respect for the people and communities we serve. The Job The Digital Experience Taxonomy & Optimization Lead serves as SCAN’s enterprise authority for taxonomy, metadata, digital intelligence, measurement standards, and experience optimization.

This is a specialized enterprise leadership role focused on the operating models, decision rights, standards, and performance measures that make digital content findable, measurable, reusable, and ready for personalization and AI-enabled experiences—not a traditional content production management role. Operating as a strategic advisor to Digital Product, Analytics, Marketing, Technology, Customer Experience, and senior leadership, this role owns enterprise taxonomy and measurement operating models; establishes metadata, instrumentation, and optimization standards; and translates behavioral, content, search, and customer insight into strategic recommendations, business cases, and prioritized roadmaps.

The role partners closely with teams leading Voice of the Customer efforts to ensure Sitecore, website analytics, search, and content performance data are accurately represented within a broader view of member needs and digital performance. This position is accountable for enterprise adoption, data quality, findability, search effectiveness, content health, and measurable experience outcomes tied to SCAN’s digital ecosystem.

It provides decision authority over taxonomy, metadata, analytics instrumentation, optimization standards, exception approvals, and escalation resolution while directing vendors and cross-functional delivery teams to execute against enterprise priorities. You Will Enterprise Taxonomy & Content Intelligence Strategy: Establish and govern enterprise taxonomy, metadata, content modeling, classification, and content intelligence strategies across SCAN’s digital channels.

• Develop multi-year roadmaps that advance content discoverability, reuse, personalization readiness, AI readiness, site search performance, and scalable omnichannel delivery. • Evaluate emerging technologies and capabilities related to AI-driven content, search, analytics, and optimization, and make strategic investment and implementation recommendations to senior leadership. • Define enterprise standards for structured content, metadata, tagging, classification, and reuse that support web, member portal, search, personalization, virtual assistants, and future digital experiences; approve exceptions and resolve taxonomy disputes where enterprise standards are at risk.

• Own the enterprise taxonomy operating model, including governance forums, decision rights, intake, prioritization, adoption expectations, quality controls, and standards management. Digital Analytics & Optimization Leadership Lead the integration, implementation strategy, governance, and enterprise adoption o