Live Shopping Planner & Operator - Rakuten Ichiba Marketing Department, Commerce & Marketing Company (C&M)

Job Description: Department Overview Rakuten Ichiba Shopping Channel was launched in 2021. The service was created to maximize the vast product inventory and user purchase data of "Rakuten Ichiba," blending real-world experiences and a sense of "liveness" into online shopping. Beyond simple product search and comparison, our mission is to create a new shopping experience where users and shops can connect directly through professional product demonstrations and real-time, two-way communication.

Leveraging the solid customer base of Rakuten Ichiba, one of Japan's largest e-commerce malls, we are leading the industry as a platform for "sales-driven live commerce" rather than just a live streaming tool. <Mission> To maximize the sales of our merchant partners on Rakuten Ichiba by integrating Rakuten’s massive user base with cutting-edge live streaming technology.

<Rakuten Ichiba Shopping Channel> https://event.rakuten.co.jp/campaign/live-shopping/shop/ Position: Why We Hire Since its launch, Rakuten Live Shopping has achieved rapid growth. Today, live commerce within Rakuten Ichiba has shifted dramatically from an "experimental initiative" to a "core channel" that drives our sales. However, our journey has only just begun.

Within the massive platform of Rakuten Ichiba, which commands enormous traffic, we must refine the viewing experience and create a framework that empowers more merchants to succeed. To achieve this, it is essential that we strengthen both our strategic planning capabilities and our operational execution on the ground. As we enter this phase of business expansion, we are looking for individuals who can "build the foundation" and those who can "master the quality of our content." For the Planning Role: Someone who can analyze numerical data and user psychology to strategically lead and define the winning path in the emerging live commerce market.

For the Production Role: Someone who is passionate about staging and production workflows, and who can pursue the highest quality as a "live streaming professional" to captivate audiences through the screen. In both positions, we are seeking individuals with high aspirations who want to be more than just task-executors-we want project owners who can participate in decision-making and create new trends on the massive stage that is Rakuten.

If you resonate with our vision of "transforming the future of Japanese e-commerce through live shopping," we would love to have you on our team. We look forward to hearing from those who are passionate about taking on this challenge with us. <Why Join Us?> ・ Business & Organizational Phase Experience the dynamism of the "1 to 10" phase, as we rapidly scale our business to the next level.

・ Autonomy & Organizational Culture Data-driven proposals are welcomed regardless of seniority, giving you the autonomy to lead significant budgets and large-scale projects. ・ Career Growth & Professional Development Gain comprehensive business leadership skills, ranging from high-level business strategy to data-driven KPI management. ・ Competitive Edge Leverage the overwhelming assets of Rakuten Ichiba-Japan’s largest e-commerce platform-and the expansive Rakuten Ecosystem to build and implement industry-leading solutions.

Position Details You will be responsible for the end-to-end management of our live shopping platform, from strategic planning to execution. ・ Live Streaming Planning & Production Direction Propose and develop live streaming plans for merchant partners Manage on-site and remote production, including studio and remote direction Direct and coordinate with external live production companies ・ Performance Analysis & Optimization Analyze key metrics such as viewership, engagement (comments), and conversion rates (CVR) Optimize and refine streaming formats based on data-driven insights Conduct market, competitor, and us