Marketing Consultant (Performance Marketing) - Ichiba Advertising Department, Commerce & Marketing Company (C&M)

Job Description: Business Overview The Marketplace Business is responsible for operating Rakuten Ichiba, Rakuten's founding business. Established in 1997, Rakuten Ichiba has continued to grow to this day, embodying Rakuten's mission to "empower people and society through innovation." It has created a system that allows those skilled in commerce to easily open shops, transcending the limitations of trading areas, and delivering the joy of shopping to users throughout Japan.

Currently, it has grown into one of the largest e-commerce sites in Japan, with over 50,000 stores (as of March 2026) and over 100 million user accounts, serving a large user base. Rakuten Ichiba Service Page: https://www.rakuten.co.jp/ Department Overview The Ichiba Advertising Department aims to achieve mutual growth with merchants operating stores on Rakuten Ichiba and manufacturer brands selling their products through the marketplace by providing effective advertising solutions.

Within the department, the Ad Solution Planning Section creates value by addressing clients’ business challenges through the planning, management, and optimization of performance-based advertising campaigns. As specialists in performance marketing, we develop tailored media strategies to meet each client’s unique needs. We provide comprehensive, end-to-end support encompassing media planning, campaign operations, performance analysis, and continuous optimization.

Through the media plans and improvement initiatives we develop, we deliver advertising to audiences throughout Japan. By monitoring campaign performance in real time and making data-driven decisions, we ensure agile and flexible campaign management while maximizing advertising effectiveness. The Ad Consulting Team delivers advertising campaigns across external platforms outside the Rakuten ecosystem, utilizing display advertising platforms such as Google and Yahoo!, as well as various social media channels.

Working closely with our sales representatives, the team proposes optimal media strategies tailored to each client and oversees the execution and optimization of their advertising campaigns. We offer a well-structured training program and comprehensive support system, enabling candidates without prior advertising industry experience to systematically acquire the knowledge and skills required for the role.

We also assign responsibilities based on each team member’s career aspirations and individual strengths, with a strong emphasis on supporting professional growth and maximizing each individual’s potential. Position: Why We Hire Previously, the Ad Solution Planning Section offered products with different service levels for national brands and merchants operating stores on Rakuten Ichiba. However, with the aim of delivering equitable value to all stakeholders, we reviewed and restructured our service framework in August 2026.

As the scope of our services has expanded, our clients now represent a broader range of knowledge and experience levels. This has created an even greater need for attentive communication, a strong service-oriented mindset, and the flexibility to respond to each client’s individual needs. We believe our team’s unique value lies in supporting mutual business growth by providing Rakuten’s solutions and assets to clients, regardless of their business model or sales channel.

We are seeking individuals who can work collaboratively as part of a unified team and share our commitment to continued growth. <Attraction> ・ The opportunity to contribute to the advertising business of Rakuten Ichiba, one of Japan’s largest e-commerce platforms ・ Access to Rakuten’s extensive data assets based on users’ actual behavioral data ・ The ability to conduct multidimensional user analysis using data linked to Rakuten member IDs ・ Opportunities to take on a wide range of responsibilities beyond advertising campaign management, including product planning and productivity improvement initiatives ・ An