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Travel Content Producer - Marketing Department, Travel & Mobility Business (C&M)

Rakuten

Tokyo, Japan

Job Description: Business Overview Rakuten Group's mission is to "Empower people and society through innovation." Under this corporate philosophy, we are committed to transforming and enriching society by providing highly satisfying services to our users and business partners, and by fostering the growth of many individuals. We offer over 70 diverse services, including Japan's largest online shopping mall "Rakuten Ichiba," the online travel service "Rakuten Travel," and the online booking service for golfers "Rakuten GORA." Department Overview Rakuten Travel, a core service within the Rakuten Group, is an online travel service that offers a wide array of travel experiences to domestic and international travelers.

Our goal is to 'enrich people's lives through travel.' As one of Japan's largest online travel agencies, we continue to grow, delivering new travel value to customers worldwide. Within this context, the Marketing Department aims to clearly communicate Rakuten Travel's value to both domestic and international travelers through optimal marketing strategies. By expanding our fan base, our ultimate objective is to make Rakuten Travel a beloved service not only among Japanese travelers but also among travelers across the globe.

Position: Why We Hire At Rakuten Travel, we define all information that supports users in finding and booking their ideal hotel as 'content.' We are continuously working to improve the quality and quantity of this content, as well as its effective dissemination. Our content scope is broad, encompassing not only travel articles and social media posts, but also user reviews, articles posted by individual hotels, photographs, geographical information, and much more.

In recent years, the importance of AI has rapidly increased within the online travel agency industry. High-quality content that AI can reference is indispensable for superior AI services. Therefore, we are focusing more than ever on content enrichment, aiming to provide industry-leading services even in the age of AI. The position we are recruiting for plays a crucial role in driving this initiative.

Specifically, your mission will be to maximize the quality and quantity of User Generated Content (UGC), such as user reviews and hotel blog posts, and to effectively leverage this content. Attraction - Impact and Innovation at Scale Work on one of Japan's largest and most influential travel services, where your contributions directly impact countless travelers. This is a thrilling phase for the industry, with AI driving dramatic changes.

You'll experience the excitement of tackling new technologies at a rapid pace every day. - Empowering Culture and Autonomy Our organization embodies a "Get Things Done" spirit. We foster a culture where you are encouraged to proactively propose new initiatives, entrusted with significant autonomy, and empowered to lead and drive products and businesses forward. - Career Growth and Skill Development You'll collaborate and grow alongside a diverse team of highly skilled professionals, including CRM and digital marketing specialists, product managers, data scientists, and designers.

This environment allows you to develop a wide range of marketing skills, such as content marketing, campaign design, and product design. Future career paths are diverse, including management roles overseeing overall content strategy or opportunities to challenge yourself in other marketing departments. - Unique Competitive Advantages You'll have the unique opportunity to engage in large-scale marketing challenges utilizing an exceptionally rare and massive dataset.

This data leverages various Rakuten services like Rakuten Ichiba (e-commerce), Rakuten Card, and Rakuten Mobile, along with Rakuten member data. Our strong in-house culture means that engineers, data scientists, and designers are all part of our team. You'll experience dynamic p

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