Marketing Director – RX France Location: Paris, France Are you a leader who has built alignment and accountability across diverse functions to drive commercial growth? Have you built global marketing strategies while managing stakeholder expectations across multiple levels? About our Team: RX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients.
About the Role : The Marketing Director is responsible for defining and leading the overall marketing strategy for RX France, ensuring marketing is a key driver of commercial growth, customer engagement and business transformation. This role leads one of the company's largest functional teams, bringing together specialists across Revenue Management & Insights, Communications, CRM & Data, Digital Marketing and Digital Platforms.
The successful candidate will build a high-performing marketing organisation that delivers measurable commercial impact across both established exhibitions and emerging digital products. As part of the RX leadership team, the Marketing Director will also work closely with RX Group Marketing and Global Business Services (GBS) Marketing to ensure local execution aligns with global priorities, best practice and shared capabilities.
Success in this role requires the ability to operate effectively within an international matrix organisation, balancing local business needs with global strategies. The role requires an experienced marketing leader with outstanding people leadership skills, strong commercial acumen, excellent communication skills in both French and English, and a proven ability to influence senior stakeholders across local and global teams.
Key Responsibilities Marketing Strategy & Commercial Growth Define and lead the overall marketing strategy for RX France, ensuring alignment with business objectives, commercial priorities and Group strategy. Drive sustainable revenue growth, customer acquisition, retention and profitability across exhibitions and digital products. Champion customer-centric marketing practices, leveraging data, insights and market intelligence to inform decision-making.
Establish best practice in marketing planning, campaign management, pricing strategy, CRM, customer lifecycle marketing and performance measurement. Marketing Excellence Develop a high-performing marketing organisation with clear accountabilities, consistent methodologies and operational excellence. Lead the ongoing transformation of marketing capabilities, embedding new ways of working, increased efficiency and continuous improvement.
Ensure the effective adoption of Group marketing platforms, technologies, processes and shared services. Define and monitor marketing KPIs, dashboards and performance reporting, driving accountability and continuous optimisation. Leadership Lead, inspire and develop a large, multidisciplinary marketing team. Build a strong marketing culture focused on innovation, collaboration, accountability and measurable business outcomes.
Oversee organisational design, workforce planning, recruitment, succession planning, capability development and performance management. Foster collaboration across Marketing, Sales, Show Teams, Customer Service and other key business functions. Global Collaboration Partner closely with RX Group Marketing and Global Business Services Marketing to ensure effective implementation of global initiatives and standards.
Represent the needs of RX France while contributing to the development of Group-wide marketing strategies and best practices. Share expertise, learn from international peers and help drive marketing excellence across the wider RX organisation. Executive Committee Responsibilities As a member of the Executive Committee, the Marketing Director will: Contribute to the overall strategic direction of RX France.
Provide marketing leadership on key