Marketing Specialist I, Social Media

At the University of Waterloo, we create and promote a culture where everyone can reach their full potential. As an employee, you get support & opportunities that empower you to advance your career. Explore how we can bring big ideas to life, together. The University is a welcoming workplace for those of all abilities, interests, and expertise. As part of our workforce, you can do what you do best, every day.

Learn more about our recruitment process. Job Requisition ID: 2026-02723 Time Type: Full time Employee Group: Staff Job Category: Marketing Employment Type: Permanent Department: Advancement and External Relations - Digital Experience Hiring Range: $67,688.63 - $84,610.79 Posting Information: This posting is for an existing vacancy. The internal posting deadline for this position is September 17, 2026 at 11:59PM.

Job Description: Primary Purpose This job description has been prepared to support implementation and role clarity. It reflects the intended scope of the role at this stage and may be subject to minor adjustments as the work is operationalized and responsibilities are finalized. As part of the University Relations Digital Experience team, this role supports the university’s social media presence and audience engagement across key channels.

The role develops, creates and schedules compelling, audience-focused content; collaborates with partners across campus to bring stories and priorities to life; and uses insights and performance data to strengthen content, grow engagement and build measurable connections with key audiences. University of Waterloo is a leading global innovation hub that drives economic and social prosperity for Canada and the world.

With more than 41,000 students, we are home to the world’s largest co-op education talent pipeline, to game-changing research and technology, and to an unmatched entrepreneurial culture. Together, these create partnerships and solutions to tackle current and future challenges. At the university, the Marketing and Communications function is responsible for enhancing and protecting the university’s reputation.

The marketing function leads through integrated planning, campaign development and brand stewardship, while establishing governance, standards and tools to ensure consistent, effective marketing across campus. The Marketing Associate is responsible for contributing to the planning, development, delivery and evaluation of marketing initiatives that support institutional priorities. The role applies marketing knowledge, professional judgment and strong organizational capability to develop content, coordinate campaigns and support audience engagement activities across a variety of channels.

Working within established marketing frameworks and standards, the role contributes to effective marketing outcomes through independent management of assigned work and collaboration with stakeholders and marketing colleagues. Key Accountabilities Marketing Planning and Delivery Develops and delivers marketing initiatives aligned with defined objectives and priorities Creates, adapts and coordinates marketing content and materials across channels.

Implements campaign activities, audience engagement initiatives and promotional efforts within established plans. Produces marketing materials and assets such as web content, email campaigns, social media content, presentations, promotional materials, advertising assets and related marketing products. Applies audience, channel and brand considerations to support effective delivery. Marketing Coordination and Implementation Contributes to campaign planning and coordinates implementation of marketing activities within established priorities, frameworks and timelines.

Coordinates marketing activities, timelines, deliverables and approvals for assigned initiatives. Identifies implementation challenges and recommends practical solutions to support delivery objectives. Works with internal partners to ensure marketing activities are delive