DeUnemploymentBlogDataReport

Ads that state pay do not linger as long

September 15, 2026
pay transparencylisting agesalaries

Postings with a salary sit for a median of 22 days, those without for 27. A five-day gap is small, steady, and about as much as a crawler can honestly claim.

Only 12.4% of the postings in our corpus state any pay figure. That leaves a large group with a number and an even larger group without one, and one obvious question: do they behave the same way on the shelf?

They do not, but the difference is smaller than the argument around it.

Five days on a median of 27. About 25.7% of paid ads are still up after three months against 28.27% of silent ones. That is a real gap and a modest one, and both of those things are true at the same time.

Why we are not going to overclaim this

The tempting sentence is "publishing pay makes you close roles faster". We cannot say that. Ads with a figure are also ads from employers with a functioning HR process, a salary band that already exists, and someone willing to be accountable for a number. Any of those could be doing the work. Whether the figure is the cause or just a marker of a company that has its act together is not something a crawl can settle.

There is also a selection problem in the other direction. The 12.4% that disclose are unusual by definition. Germany, where 0.47% of ads carry a figure, and the UK, at 24.36%, are not two versions of the same market with different habits. They hire differently, they post through different systems, and the legal pressure on them is not the same.

What is left after the caveats

A job seeker reading this should take the narrow version. An ad that tells you the pay is slightly more likely to be a live search than one that tells you "competitive". The size of that advantage is a few days out of a month, which is not nothing and is not a strategy.

The stronger point is structural. Pay transparency gets argued about as if the only question were whether candidates deserve a number before the interview. The measurement suggests a second question, which is whether the ad can tell you anything at all before you spend an evening on an application. On that one, 12.4% is the whole story, and the gap between the two groups is a rounding error next to it.

Pay and listing age · Pay transparency

Where this sits in the conversation

Our numbers below are ours; these are other people looking at the same question. We paraphrase and link, we do not quote.

Where this comes from

Want a cut we have not published? A region, an industry, a role family, a time series, one country against another — we can pull it from the same corpus these posts are measured on.

Tell us what you are looking at: [email protected]. We answer either way.

Source & licence. All figures here come from our own crawl of public job postings, measured against the corpus published in the monthly report and its JSON (CC BY 4.0).

Cite as: DeUnemployment, “Ads that state pay do not linger as long”, https://deunemployment.com/blog/ads-that-state-pay-do-not-linger-as-long (data as of 2026-09-20).

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