Job at a glance
Position summary Virtuous Raise and Virtuous Volunteer are the donor-facing products in the Virtuous platform. Raise handles online giving and makes each donor's giving experience feel personal rather than transactional. Volunteer handles volunteer recruitment, scheduling, and engagement, and turns volunteers into supporters. This role owns how that story reaches the market and you drive the campaign and pipeline motion that turns that story into revenue.
This is a front-of-house role, not a back-office one. You're not the person maintaining a positioning wiki or writing internal docs; that's incidental to the job, not the job. You're the person who can stand in front of a director of development or VP of marketing and make the case, who builds the campaign that fills the pipeline, and who's in the room with Sales when a deal needs a push. Reports to the GM, Donor Experience.
Embedded with the product and operations team and other go-to-market teams, and partners day-to-day with the central demand gen team. You own execution of the go-to-market motion end to end, strategy, campaign brief, sales enablement, and the pipeline number. How this differs from the Product Manager The PM owns strategy, roadmap, and outcomes for the product itself: why we built it, what ships next, and org-wide enablement on what changed and why.
This role owns why it matters to the market and the commercial motion around it: positioning, campaigns, pipeline, and the bookings number, in partnership with Demand and Sales. The PM explains the product. The PMM sells the story and owns the number behind it. What you own Go-to-market strategy. You define positioning, messaging, and the market narrative for Virtuous Raise and Virtuous Volunteer, translating what Product ships into a story that lands with directors of development and VPs of marketing.
Pipeline and revenue. You own the pipeline and revenue goals for the unit alongside Demand and the GM, and you're accountable for them — not just a contributor to someone else's report. If pipeline or revenue is short, that's yours to diagnose and fix. Because adoption and usage are key to revenue, that means working closely with the customer marketing arm of Demand to grow adoption in the existing base, not only sourcing new pipeline.
Campaign strategy, in partnership with Demand. You bring the audience, the message, and the campaign brief. The demand gen team brings channel expertise (paid, SDR, field, email, digital, direct mail) and executes. You don't run the channels yourself, and you don't need to; you need to know which lever to pull and hold the plan accountable to the number. The bookings motion, in partnership with Sales and Customer Success.
You work with the field team to understand what's landing and what isn't in real conversations, and you build what they need next: competitive positioning, objection handling, proof points, pricing narrative. You show up when a deal needs air cover, and you work with Customer Success on the adoption and expansion story, since that's where a meaningful share of Raise and Volunteer revenue comes from.
Launches. When Virtuous Raise or Virtuous Volunteer ships something that matters to the market, you own the go-to-market plan for it: audience, message, channel plan, and how Sales talks about it. You partner with the PM on what shipped and why; you own how the market hears about it. Market and competitive intelligence. You track how Virtuous Raise and Virtuous Volunteer are positioned against competitors, and make sure that intelligence shapes campaigns and sales conversations, not just a battlecard nobody opens.
How you work Front of house by instinct. You'd rather be in the room with a prospect or customer than updating Notion docs. Commercially minded. You think in pipeline, attach, win rate, and bookings, not just launches shipped. AI-forward operator. You use AI tools as a default part of research, content development, and campaign build, and you have a point of