Analyst, CRM

JOB OVERVIEW: The CRM Analyst is responsible for supporting and advising key business leaders across the organization on Email and SMS initiatives. This is a high visibility position requiring significant interaction with Senior Management and external vendor partners while working on daily campaign deployments as well as small projects. The ideal candidate will have a background with an emphasis in email campaign development (HTML), execution, post-campaign analysis, and independent decision making.

This position requires a collaborative, solution-oriented mindset, and a person who is skilled and experienced in developing email campaigns, and can manage multiple projects at a time. ROLES AND RESPONSIBILITIES: - Work with ESP partners, creative agencies, Darden Brand teams and Darden Strategy team to create and execute email campaigns that drive business impact - Execute a high volume of data-driven, dynamic email campaigns - Execute SMS campaigns including broadcasts, mobile wallet offers, and automated messages - Lead tactical development behind day-to-day campaigns as well as the overall trigger programs for both email and SMS - Proofread and perform rendering checks on all campaigns prior to deployment, utilizing utmost attention to detail - Troubleshoot rendering issues and provide end-to-end QA support - Build and code emails using agency-provided creative assets - Build and develop single-step email campaign journeys - Manage campaign calendar and deployment schedule to ensure deadlines are consistently met - Manage and track day-to-day activities across open projects, prioritizing work to be done each day, logging issues contributing to delays - Partner across teams to ensure projects are on track for on-time deployment - Become a super-user of email deployment platform - Support process documentation and enforcement of SOPs - Provide insightful recommendations to improve templates and approach to align to email best practices - Assist in the development of year-over-year and quarter-over-quarter campaign analysis decks to Senior Management - Ensure spam regulation compliance (CAN-SPAM) - Deliverability monitoring, raising concerns to brand and leadership as needed - Utilize SQL to extract, analyze, and manipulate data from database - Edit and troubleshoot HTML code to ensure proper structure, formatting, and functionality - Ensure email and mobile marketing best practices are met - Lead small scale projects as needed - Develop and maintain project backlogs, regularly assessing priority to ensure business needs are met - Create and manage a trigger and template maintenance process to ensure we are proactively addressing rendering issues and applying best practices - Consistently enhance skills and job knowledge by participating in professional learning opportunities and personal networking REQUIRED TECHNICAL SKILLS: - Demonstrated experience working with an Email Service Provider to deploy email Campaigns - Proficient in Excel: formulas, filters, and pivot tables OTHER KEY QUALIFICATIONS: - Organization, project management, and time management skills with the ability to organize, plan, and follow-up with tasks - Ability to prioritize and re-prioritize various job activities/tasks, including the ability to multi-task when necessary - HTML/SQL experience - Basic knowledge and understanding of data, insight, and strategy - Ability to adjust communication style such that it is effective with various audiences, including internal and external partners as well as peers or executive level employees - Ability to clearly and confidently communicate/present (verbal and written) key learnings and metrics whether that be by phone, email, virtual presentation, or in-person - Ability to exercise appropriate judgment with a sense of urgency by using information and knowledge to make timely, effective decisions - Ability to work independently in a detail-oriented function and with minimal supervision - Ability to build and maintain r