Brand Director

You are a brand leader with the creative vision and strategic authority to drive a step-change in how White Stuff is seen, felt and talked about. You know what it takes to broaden a brand's appeal without diluting its soul, and you have the craft to translate brand strategy into visual direction and communications that generate genuine cultural cut-through. You will have a track record of building brand fame; creating work that people notice, share and remember.

You will be equally confident shaping long-term strategy with senior stakeholders as you are inspiring a marketing and creative team and holding the standard on executional quality. You will bring solid marketing rigour and experience, strong aesthetic sensibility and deep experience of advertising and campaign development across channels Primary objective of the job: · White Stuff rebranded in 2021 and is now entering a new and ambitious stage of its brand journey.

The Brand Director will work in close partnership with the group's Chief Brand Officer and White Stuff's Product Director to set the visual direction of the brand and lead all marketing and advertising activity; with a clear mandate to significantly broaden White Stuff's appeal and build meaningful brand fame. · This is a senior leadership role with end-to-end accountability for how the brand looks, sounds and shows up in the world.

The Brand Director will ensure that every brand expression - from campaign to product story, from digital content to in-store experience, from membership to promotions, is coherent, distinctive and actively advancing our ambition to become the most influential British lifestyle brand by 2030. What you'll be doing: Brand Vision & Visual Direction - Work in close partnership with the Chief Brand Officer and Product Director to define and evolve the visual direction of the White Stuff brand, ensuring it is progressive, distinctive and aligned to our 2030 ambition.

- Build on the foundations of the 2021 rebrand to take the brand into its next chapter; sharpening the visual identity, elevating creative standards and ensuring the brand feels both fresh and authentically White Stuff. - Set and steward the creative and aesthetic direction across all brand touchpoints, from campaign imagery and art direction to seasonal storytelling and content across advertising, stores, digital and concessions.

- Champion the brand internally, ensuring every function understands and actively upholds White Stuff's identity, tone of voice and visual standards. - Establish the frameworks and guidelines that govern how the brand is expressed, giving teams the confidence to move quickly without sacrificing quality or coherence Marketing, Advertising & Brand Fame - Lead the development and delivery of all marketing and advertising planning and activity, with a clear focus on broadening White Stuff's appeal and building the brand's cultural presence and fame.

- Drive the creative ambition of the brand's campaigns - setting a higher bar for what White Stuff's visual direction and tone of voice, and finding new ways to reach and resonate with a wider audience. - Own the annual brand and marketing calendar, including seasonal launches, brand activations, paid media campaigns and editorial activity, with clear and measurable commercial and brand health goals.

- Sharpen the community focus of the brand and marketing team, getting more customers actively involved in White Stuff via our stores, teams, events and Membership offering. - Build and manage high-performing relationships with creative, media and production agencies, acting as the senior brand client and holding partners to the highest standards. - Develop a sophisticated approach to media and channel strategy with internal teams and agency partners that gets the brand in front of the right people, in the right places, in a way that builds lasting brand equity Product & Commercial Alignment - Work as a strategic partner to the Product Director to ensure br