Job at a glance
General Soft Drinks Co Ltd is looking to recruit a Brand Manager to join their team on a full-time basis. The selected candidate will be accountable for consumer and market trends-driven opportunity identification and development of marketing strategies and programs to drive profitable volume growth for the allocated brands. Key Responsibilities Develop and implement brand strategy and key initiatives to ensure profitable growth of volume and revenue.
Deliver, together with Senior Brand/Marketing Manager and sales, brand annual and monthly targeted volumes, NSR, gross margin and NC for assigned brands. Plan and execute of all communications and media actions on all channels, including online and social media. Create and manage the annual activity calendar to establish and maintain product branding and achieve targeted volume, revenue and margin growth.
Propose budget (DME) and investments and to manage the budget for advertising, activities, and promotional items in line with company and principal’s procedures and guidelines. Monitor market trends, consumer insights, competitor activity, and business performance to identify growth opportunities and optimize brand results. Ensure excellent brand execution in the market through pricing, activations, merchandising standards, and close collaboration with the sales team.
Develop PICOS standards, sales guidelines, training materials, and POSM recommendations to drive consistent brand visibility and execution. Prepare and deliver accurate reports, while monitoring brand performance and execution against agreed objectives and targets. Share responsibility with other team members to exchange best practices and support development and implementation of processes and projects for the benefit of the brand, department, and the company.
Qualifications & Competencies Bachelor’s degree in Marketing or a related field. Strong understanding of brand management, consumer behaviour, market trends, and channel dynamics. Solid analytical, financial, and budget management skills, with proficiency in Microsoft Office (Excel, PowerPoint) and digital/social media tools. Proactive, business-oriented and creative mindset. Strong time and project management skills.
Excellent problem-solving, communication, and presentation skills. Experience Have 3 years experience in a similar role, preferably within FMCG.