Job at a glance
About the Role We are looking for a Creative Copywriter (Campaigns) who thinks in big ideas rather than just word counts. You aren’t just writing copy—you are translating a single, powerful campaign concept into compelling, native communications across every relevant distribution channel and medium. If you have a portfolio full of 360-degree campaigns, killer headlines, and smart multi-channel storytelling for established brands, we want to talk to you.
What You’ll Do Own the Big Idea: Take one central campaign thought and express it effectively across all distribution channels, formats, and stages of the funnel. Omnichannel Execution: Write campaign copy for digital, social, paid ads, emails, WhatsApp, SMS, video, print, outdoor, landing pages, events, and more. Adapt & Scale: Shift seamlessly between short-form, long-form, performance, brand, and narrative-driven copy while maintaining a unified campaign narrative and brand voice.
Craft Creative Assets: Write striking headlines, taglines, key messages, CTAs, scripts, captions, and supporting content. Collaborate Closely: Partner with designers, marketers, and performance teams to ensure copy and creative work together seamlessly across every touchpoint. Ideate & Brainstorm: Contribute actively to campaign concepts, creative directions, messaging frameworks, and strategic planning from the initial brief to final rollout.
What We’re Looking For The Right Background: 3+ years of experience as a Copywriter/Creative Copywriter working with established brands or creative/ad agencies. Campaign Thinker: Strong strategic and conceptual thinking—you understand how a brand campaign scales from a billboard to a push notification. Mastery of Craft: Excellent command of language, storytelling, structural pacing, and persuasive writing.
Agility: The ability to switch effortlessly between performance-driven ad copy and high-level brand storytelling. Portfolio Required: A strong portfolio demonstrating multi-channel creative campaigns, big-idea thinking, and diverse brand work is mandatory . (Applications without a creative portfolio will not be considered).