Job at a glance
About SACAP SACAP is the leading independent provider of accredited Psychology, Counselling, Human Resource Management, Business Management and Social Work qualifications, with campuses across South Africa and online. Role Overview The CRM & Marketing Automation Specialist will use Microsoft Dynamics 365 Customer Insights to deliver targeted, automated communications supporting student acquisition, conversion, engagement, and retention.
The role collaborates with Marketing, Admissions, Business Development, and Technology to translate lifecycle requirements into customer journeys, segments, campaigns, and automation workflows. Accountable for hands-on implementation, monitoring, and optimization of CRM marketing activity across the prospect-to-student lifecycle, while partnering on integrations and technical requirements. Qualifications & Experience Relevant degree/diploma in Marketing, Digital Marketing, Business, Information Systems, Customer Experience or related field.
5+ years' experience in CRM, lifecycle marketing, email marketing, or marketing automation. Hands-on experience with Microsoft Dynamics 365 Customer Insights, Salesforce Marketing Cloud, HubSpot, Adobe Campaign or comparable platform. Proven experience building customer journeys, segments, automated campaigns, and lead nurture workflows. Experience with customer lifecycle, lead management, and conversion processes.
Ability to interpret campaign, engagement, and funnel performance data. Understanding of consent management, POPIA, and responsible customer data use. Advantageous: Experience with Admissions/Sales teams; Microsoft Dynamics 365 or marketing automation certification; basic HTML/email template knowledge. Personal Attributes Systems thinking, attention to detail, problem solving, collaboration, adaptability, data-driven approach, proactive mindset.
Key Skills Microsoft Dynamics 365 Customer Insights, CRM & lifecycle marketing, marketing automation, lead nurturing & conversion, customer journey development, segmentation & personalisation, campaign planning & execution, email marketing, lead scoring & lifecycle management, CRM campaign reporting, data interpretation & optimisation, testing & QA, data quality & consent management, stakeholder & vendor management, basic CRM integrations.
Operating Hours Full-time, Monday–Friday: Mon–Thu 08:30–17:00, Fri 08:30–16:00. Application Process Submit CV, ID copy, and supporting documents via the careers portal.