Job at a glance
At KFC, we have millions of customers choosing us every week, across restaurants, drive-thrus, kiosks, delivery and digital. That creates a lot of data. The exciting bit is what we do with it. We're looking for a Data Analyst, Loyalty & CRM to help us better understand our customers, how they behave and what keeps them coming back for more. Sitting within our Data & Analytics team and partnering closely with Loyalty, CRM and Marketing, you'll dig into customer, transactional and marketing data to uncover insights that can genuinely influence what we do next.
You might be exploring why certain customers visit more frequently, identifying opportunities to increase loyalty and retention, understanding which campaigns actually changed behaviour, or spotting a commercial opportunity hidden within millions of transactions. Yes, you'll build brilliant reporting. But this role goes much further than telling us what happened. We want someone curious enough to ask why it happened, why it matters and what we should do about it.
If you love solving problems with data, understand customers and can turn complex analysis into a story that gets people to act, this could be for you. WHAT YOU'LL SPEND YOUR TIME DOING Customer Analytics & Insight You'll help us understand our customers better and turn that understanding into commercial opportunities. You'll: Analyse customer, transactional, loyalty and marketing data to identify trends, behaviours, risks and opportunities.
Measure how our Loyalty programme is performing and identify opportunities to improve engagement, retention and customer value. Build customer segmentation and behavioural analysis to support more relevant, personalised experiences. Understand customer acquisition, frequency, spend, retention and lifetime value. Evaluate campaigns, promotions and loyalty activity to understand what's working and where we can improve.
Turn complex datasets into simple, actionable recommendations. Proactively look for opportunities where insight can improve customer experience and commercial performance. Reporting & Visualisation Great decisions need data people can trust and understand. You'll: Build, automate and maintain dashboards using Power BI and other reporting tools. Create clear reporting across customer behaviour, loyalty, campaign effectiveness and commercial performance.
Establish consistent KPIs and reporting standards across Loyalty and Marketing analytics. Make sure reporting is accurate, scalable and easy to understand, whether the audience is technical or not. Continuously improve how we work through better automation, data quality and simpler reporting. Business Partnering This isn't an analyst role where you disappear into the data and send someone a spreadsheet.
You'll: Partner closely with Loyalty, CRM and Marketing to understand the business problem before jumping into the analysis. Act as the dedicated Data & Analytics partner for Loyalty, helping turn questions and opportunities into clear analytical approaches. Work across Commercial Finance, Digital, Operations, Technology and the wider Data & Analytics team. Partner with Data Engineering to make sure the data you need is available, trusted and fit for purpose.
Present insights and recommendations to stakeholders across the business. Help us build a culture where data and evidence genuinely influence the decisions we make. We're looking for someone who combines strong analytical capability with real commercial curiosity. You'll ideally bring: Strong SQL skills and confidence interrogating large datasets independently. Experience with Power BI or similar reporting and visualisation tools.
Experience working with customer, transactional or commercial data. Exposure to cloud data platforms such as Snowflake. Strong analytical and problem-solving skills, with a great eye for detail. An understanding of data quality, validation and governance. Strong Excel capability. Experience delivering analytics within Customer, Market