Job at a glance
Job summary The Digital Analytics Lead is responsible for ensuring that we measure what matters. Working at the intersection of business, data and analytics, the role helps stakeholders move through broad objectives and complex challenges to clear, measurable goals through which success can be established through data. This is a highly visible, genuinely varied role: part strategist, part business analyst, part technical lead, part storyteller.
You'll design measurement frameworks, embed them into the delivery of major digital initiatives, and translate into technical briefs that will deliver insight that changes minds and shapes priorities. You'll contribute to emerging measurement approaches such as Generative Engine Optimisation (GEO), performance-manage analytics agency contracts and support related procurement activity, line manage and develop our Digital Analytics Implementation Specialist, and act as the connection between business stakeholders, developers, agencies, BI and data teams.
Job description Please refer to the job description. Person specification Please refer to the job description. Benefits Flexible Working – We work to make flexibility a reality, and welcome conversations of flexible working from day one. Annual Leave – You will get 25 days annual leave when you join, rising to 30 days after 5 years’ service plus you will get an additional 2.5 ‘Privilege Days’ each year.
Generous Pension – We have a defined contribution pension scheme with a maximum employer contribution of 11% of the annual salary. Enhanced Parental and Family Leave Policies. Group Life Assurance for 3x of annual basic salary (rules apply). Commitment to Learning – We are committed to developing and supporting learning, and we have a wide internal L&D offer, with on the job learning opportunities, mentoring schemes, and formal training.
We dedicate and provide a minimum of 5 days a year for employees to focus on their own learning. Bicycle Scheme loans. Eye Care Voucher. Things you need to know Artificial intelligence Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action.
Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use. Selection process details We are an equal opportunities employer, and we are committed to diversity and inclusion. We seek to create an inclusive workplace that welcomes everyone and celebrates all identities and perspectives. We give everyone working with us the opportunity to achieve their full potential by building a culture where everyone feels heard, respected, and valued.
Create an account on https://visitbritain.current-vacancies.com/Careers/Visitbritain-Vacancies-3472?SiteID=12281 and complete an application with personal statement highlighting your suitability for the role and submit it. The shortlisted candidates will be invited to attend an interview with the selection panel. For more information on our interview process, please navigate to - https://www.visitbritain.org/careers Feedback will only be provided if you attend an interview or assessment.
Security Successful candidates must undergo a basic (or equivalent) criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks. Nationality requirements This job is broadly open to the following groups: UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settl