Digital Content Strategy Manager

How would you like to work in a place where your contributions and ideas are valued? A place where you can serve with compassion, pursue excellence and honor every voice? At Wellstar, our mission is simple, yet powerful: to enhance the health and well-being of every person we serve. We are proud to have become a shining example of what's possible when the brightest professionals dedicate themselves to making a difference in the healthcare industry, and in people's lives.Work ShiftJob Summary: At Wellstar, we are a dynamic and innovative healthcare organization focused on delivering exceptional care to our patients and the communities we serve.

As we continue to grow, our Brand and Marketing Team is seeking a collaborative and detail-oriented Digital Content Manager to support the strategic vision of our digital ecosystem. Reporting to the Director of Digital Experience, this role is responsible for strategically planning content across the digital ecosystem to support the continuous evolution of our digital properties. This individual will identify content gaps and leverage internal functions to effectively map content priorities across channels, ensuring brand consistency, and aligning focus with consumer experience.

The ideal candidate will be a data-driven decision-maker with the ability to collaborate across teams in pursuit of digital excellence. Passionate about creating consumer-centric journeys, the Digital Content Manager will play a key role in enhancing how our customers interact with digital healthcare platforms. With a responsibility for planning, creating and delivering a tailored, multi-layered content strategy, this role will contribute to transforming digital content into meaningful journeys that account for the needs and expectations of every user.

To achieve this, this role will collaborate closely with marketing service lines and the broader digital experience team to ensure alignment with a digital strategy that reinforces the brand and elevates the customer experience across our digital platforms. A successful candidate must be a strategic thinker with exceptional writing skills, strong project management abilities, and the capacity to manage multiple initiatives in a fast-paced environment.

Provide a portfolio demonstrating success in creating high-impact digital content across multiple platforms. Be able to lead and develop a creative team. Possess the technical skills to be proficient in CMS platforms, SEO, social media management tools, and video production. Maintain a strategic mindset with an ability to balance big-picture strategy with meticulous execution. Core Responsibilities and Essential Functions: Content Strategy and Execution Lead the development, maintenance, and execution of a consumer-first, SEO-focused content strategy to support digital experience.

Collaborate with service line marketing team to develop an annual content calendar in alignment with key organizational needs. Develop, define and evolve content strategies that support user journeys and brand positioning. Engage the creative services team to carry out the timely execution of content strategy deliverables Integrate website and app content strategies with the annual marketing plan, ensuring alignment with broader brand objectives and service line marketing campaigns.

Collaboration and Stakeholder Engagement Partner with internal, cross-departmental stakeholders to maximize efficacy in content creation and content utilization across the digital ecosystem. Provide training and guidance to team members and stakeholders on content strategies, processes, and best practices. Collaborate with marketing leadership and service line marketing teams to integrate campaigns and promotions into digital content while adhering to established standards and protocols.

Platform Management and Optimization Partner in the monitoring of digital performance metrics and provide actionable recommendations to improve user experience and engagement. Co