Digital Designer

Digital Designer PRIMARK Update date : Sep 11, 2026 Country : United Kingdom Region : South East County : Berkshire Town : READING Category : Design Contract type : Permanent Availability : Full time Job description Because your new ideas are our way new ways of working. Evolve, your way. Digital at Primark Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you'll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team.

We have a fantastic opportunity for a talented digital designer to join our expanding digital team. This exciting position provides the opportunity to create bespoke graphics, assets and templates for CRM and Paid Media as well as imagery and moving image for key marketing campaigns. The assets you create will be visible on a global scale. We're looking for someone who is naturally well-organised, has a passion and vision to create innovative concepts designed to optimise our online content.

What You'll Get People are at the heart of what we do here, so it's essential we provide you with the right environment to perform at your very best. Let's talk lifestyle: 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria. What You'll Do as Digital Designer We want you to feel challenged and inspired.

Here, you'll develop your skills across a range of responsibilities: Working across our digital channels you will be confident to deliver projects working from concept to completion, ensuring you adhere to the Primark brand guidelines and push boundaries creatively. You will bring to life our campaign imagery for editorial use, cropping, artworking, creating GIFs and typographic overlays. Create graphical assets for a wide range of campaigns across all Primark departments.

Assets will be needed for email, including animated gifs, paid media and web. Confident working with a Digital Asset Management system, to maintain all assets in one place in a structured and organised manner. Demonstrate confidence to propose new ideas and concepts. Work with Paid teams across the network to create digital marketing creatives, such as content for various social media platforms to support their campaigns.

Support the Digital and wider Brand and Marketing teams, to ensure creatives are aligned with brand look and feel across all platforms. What You'll Bring Here at Primark, we want everyone to feel valued - so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular: Degree in Art & Design, Graphic Design, or a related field, with strong fundamental design skills and expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign), plus knowledge of Adobe Premiere Pro and After Effects.

Proven experience in email design and content creation, ideally using Salesforce Content Builder or similar email template-building platforms. Strong motion graphics and video editing capabilities, with experience creating content for various social media platforms. Creative thinker with exceptional attention to detail, strong typography, layout, UI and UX design skills, and the ability to solve design challenges effectively.

Able to thrive in a fast-paced, dynamic environment, demonstrating a proactive, flexible, and can-do attitude while meeting tight deadlines. Highly organised with excellent planning, prioritisation, time management, and multi-tasking skills, ensuring high-quality delivery across multiple projects and deadlines. Customer-focused with a strong eye for imagery, visual storytelling, and diverse layout styles, while maintaining consistently high design standards.

Strong analytical capabilities with the ability to review, interpret, and work with high volumes of data, balancing attention to detail with a b