Director, Hematology Ambition & Disease Strategy
AstraZeneca
Job at a glance
At AstraZeneca, we turn ideas into life-changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. The Director of Hematology Ambition & Disease Strategy will be a part of the US Hematology Key Customer Marketing Team reporting to the Head of Key Customer Engagement.
The role is accountable for driving the AstraZeneca Hematology Ambition and supporting the strategic development and tactical execution of projects that showcase our scientific leadership, innovative partnerships, and patient focus. The Director will work to further AstraZeneca's reputation as a commercial leader in the treatment of hematologic malignancies and a committed partner in the blood cancer therapeutic area.
The Director will work in close partnership with cross-functional teams including brand and regional marketing, medical affairs, regulatory, corporate affairs, patient advocacy, field sales, global franchise, research & development and other functions to support the development and execution of optimal disease education and innovative customer solution strategies.This position is based in Gaithersburg or Remote within USKey Accountabilities:Support the pull-through of the overall AstraZeneca Hematology Ambition strategy, disease education and execution plans in support of AstraZeneca's leadership in blood cancer care and corporate ambition to be a partner of choiceDrive collaboration with cross functional teams (including commercial, medical, research & development, corporate affairs, and advocacy) to strategically identify and prioritize market challenges/barriers and implement new solutionsIdentify and develop innovative ideas to address gaps in hematologic malignancy care, including managing concept development, governance and review processes, budget, and deploymentLead oversight and management of HCP-targeted Hematology Ambition website, including launching new assets and programs aligned to future customer and organization needsDevelop strategic assets and tactics that help AstraZeneca retain positive reputation as a leader in Hematologic Malignancies with demonstrated commitment to HCPs and patientsParticipate in the strategic planning process to identify areas of opportunity to implement hematology ambition priorities and drive unbranded educational needsResponsible for leading and executing initiatives aimed at highlighting AstraZeneca's Scientific Advancement and focus in the Hematology therapy areaManage the US Hematology Ambition presence on internal social media channels to demonstrate increased focus and commitment to blood cancer careLead the strategy of external awareness campaigns, including LinkedIn Social Channels, Meta and Paid Search strategy to drive engagement with key external partnersCreate and implement a robust media strategy and NPP programming plan to drive engagement with HCPs regarding external awareness on the future of AstraZeneca HematologyLead and manage customer facing events at key congress opportunities that showcase AstraZeneca Hematology commitment and leadership in blood cancer careServe as Hematology Ambition liaison between internal AstraZeneca business unitsImplement effective measurement strategy to analyze and share impact of key initiatives and tactics aligned to the hematology ambition and disease strategy plansManage partner agencies, vendor relationships, workflow, and related expense budgetsPossess strong communication and presentation skills to lead discussions on Hematology Ambition programming and initiatives, including building and presenting regular updates to senior leaders.CompetenciesStrategic agility: ability to develop and execute strategic marketing plans; implements strategic vision into tactical actions, identifies high impact concepts and prioritizes efforts by resource allocationOncology Business Acumen: comprehensive