Director of Marketing, Athletics

Villanova UniversityDirector of Marketing, AthleticsPosting DetailsDo you have questions about the application process? If so, please refer to the Applicant FAQ’s. Posting Details (Default Section) Posting Number:20260429SPosition Title:Director of Marketing, AthleticsPosition Type:StaffLocation:Villanova, PARecruitment Type:Internal/External ApplicantsWork Schedule:full-time/12-monthsAvg Hours WeekDepartment:732-Athletics - Promotion + MarketingPosition Summary:Why work at Villanova?Join a mission-driven organization.

Since Villanova University’s founding in 1842, we have been inspired by the values of truth, unity, and love, and are a community dedicated to service to others.Villanova has been included among the nation’s best colleges and universities. VU’s inclusion again in U.S. News & World Report’s 2025 “Best Colleges” rankings is another indication of the University’s continued prominence and forward momentum.Villanova’s most precious asset is our people.

As an employee, you will receive a holistic benefits package, generous paid time off, a competitive retirement savings plan, flexible work options, wellness programs including gym membership, professional development, tuition assistance, and more.Cooperatively manage all aspects of Athletics marketing to include strategic branding and marketing, social media platforms/digital strategies, game day experience, fan engagement, promotions, attendance enhancement, student participation and faculty/staff involvement.

Identify and maximize opportunities to generate revenue. Direct and manage Athletics special events and future calendar of events. Collaborate with Ticket Office Operations, Student Life, and the Nation Student Fan Group regarding student attendance at all Athletics events. Work closely with Playfly on fulfillment of all partnership agreements. Work closely with university staff, VAF, Legends and Alumni Relations.Villanova is a Catholic university sponsored by the Augustinian Order.

The University is an equal opportunity employer and seeks candidates who understand, respect and can contribute to the University’s mission and values.Duties and Responsibilities:Strategic Marketing & Branding:Develop and direct the implementation of a strategic branding and marketing campaign for the Athletics Department.Enhance ticket sales and attendance at events.Maximize the reach of Villanova Athletics, Villanova Sports Network, and the Villanova Athletic Fund.Maintain relations with media partners; determine appropriate promotional and public relations campaigns.Create, develop, and implement plans aimed at generating publicity, fan engagement, and revenue for Women’s Basketball and Football.Event & Game Day Marketing:Direct in-game marketing efforts to maximize fan engagement and game-day atmosphere for Women’s Basketball and Football.Assist with in-game promotions at Men’s Basketball home games.Oversee Villanova Cheer and Mascot Program.Manage relationships with the University Band and Dance Teams, including their performances at Athletics events.Social Media & Digital Marketing:Oversee marketing and social media management of select Olympic Sports.Collaborate with Playfly and the Villanova Athletic Fund in promoting sponsor and donor-related events.Alumni Relations & Special Events:Work closely with alumni in planning activities and programs, especially those tied to major campus functions and postseason events.Assist with planning and directing select special Athletic Department events.Internship Program Management:Assist with management of post-graduate and undergraduate marketing internship program.Other:Perform other duties and assist with projects as assigned.Minimum Qualifications:Formal Education:Bachelor’s Degree required.Work Experience:5 years of marketing experience.Work Skills:Proven ability to work effectively with many different personalities.Outstanding written and verbal communication skills.Specific Job Knowledge:A broad-based knowledge of sports marketing