Job at a glance
Are you a passionate, creative and results-led social media superstar, with a real passion for food and drink, looking for a new challenge? We have an exciting permanent opportunity for a creative and passionate Divisional Content Creator to joinour Restaurants Division Brand Marketing team, focusing on our well-loved brands; Toby Carvery, Harvester and Stonehouse. As Divisional Content Creator for the Restaurant brands, you will lead and own the BAU social content creation across all our brand level organic channels including Instagram, TikTok and Facebook.
Reporting to the Trading & Digital Marketing Manager, you will work closely with your brand marketing colleagues to deliver high-quality briefs and support trading priorities alongside brand-building activity. You will also work alongside our social media agency – who are responsible for delivering our large-scale campaigns and managing our influencer network, to ensure a seamless flow of content and messages are scheduled and delivered.
You'll be the creative force behind some of the UK's best-known restaurant brands; bringing our food, drink and guest experiences to life through engaging social-first content, ensuring all content aligns with the brand tone of voice, priorities and values. The Divisional Content Creator will monitor and drive performance across all social scorecard metrics including reach, engagement, conversion and follower growth, with the goal of increasing brand visibility, driving footfall and growing sales across our venues.
You will also, working alongside the Assistant Marketing Managers, support the network of District Local Social Leads to drive improved local social performance and where necessary, support with assets and guidance. This is a mobile role, working full-time, 5 days per week, in a very hands-on and fast paced environment. Some evening and weekend work may be required to attend events, launches, and peak-time activations. The role requires frequent travel to our restaurants nationwide.
You’ll be well rewarded… Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether it’s date night at Miller & Carter or a family roast at Toby Carvery, we’ve got you covered. What’s more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friend’s discount Car or Car Allowance Mobile working: the flexibility to work from home, the office or one of our sites Private Medical Scheme On top of all this, we offer a pension, 26 days paid holiday, friends & family discount, high-street shopping discounts, and we even give you free shares!
There's also a free employee helpline – to support you with whatever life throws at you. The Opportunity – Divisional Content Creator Content Creation Develop and execute a social-first approach to all brand BAU content, working closely with Brand Marketing colleagues and agencies, to ensure BAU and campaigns flow seamlessly. Plan, create, and publish BAU social content across brand-level Instagram, TikTok and Facebook accounts to drive consideration, bookings, footfall and sales.
Aligned to briefs from the Brand Marketing teams, plan monthly content calendars around trading needs, RTVs, brand campaigns, seasonal moments and cultural key dates. Identify and react quickly to emerging social trends, ensuring content remains relevant and timely. Plan and manage social shoots, creating shot lists, coordinating logistics with venues and suppliers and overseeing content storage and usage.
Capture video, stills, and copy on-site (approx. 2-3 visits per week) to showcase key moments, menu items, events, and team. Attend and capture content at key events (e.g. site openings) Help shape the future content strategy by creating search-friendly content that improves discoverability across TikTok, Instagram and emerging AI-powered search experiences. Drive Local Social Performance Develop and share mont