Executive Director, Marketing Intelligence Platforms & Innovation

Who We Are VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on   LinkedIn #WeAreVML. ABOUT US The WPP l Ford Team is an integrated operating network made up of a dynamic multi-agency ecosystem that serves Ford Motor Company and its many diverse units around the world.

This operating team provides a breadth of marketing experience for Ford across Communications, Marketing, Brand and Customer Experience, A.I., Creative, Production, Media, Strategy, Analytics, Commerce & Technology and more. ** Operated under a central leadership team, it draws best-in-class talent from leading WPP agencies including VML (Brand & Customer Experience), WPP Media (Media), GTB (Precision Retail Marketing), WPP Production (Brand Design & Production), Zubi & UWG (Multicultural), and Burson (Corporate Communications/ Public Relations), among other key WPP specialists.

WPP l Ford team members work in a highly integrated environment, with direct exposure across virtually every discipline of modern marketing. This role is imbedded within VML** agency as part of the WPP network. At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.

ABOUT FORD AND THE OPPORTUNITY This is an exciting opportunity to join the team dedicated to WPP’s critically important client, Ford Motor Company . We’re building a world-class marketing intelligence function and seeking a Executive Director, Marketing Intelligence Platforms & Innovation to lead the maturation of our product and analytics capabilities, drive innovation, and govern the delivery of our highest-priority initiatives across a global, multi-agency network.

Reporting directly to the Chief Marketing Intelligence Officer, this senior leadership role partners closely with regional teams, agency partners, and cross-functional executives. The right person operates equally well as a capability builder, an innovation driver, and a disciplined delivery leader. RESPONSIBILITIES Product Maturity & Capability Standardization Evolve the maturity of our marketing intelligence products and standardize capabilities across the global network and agency partners, creating consistency in how we build, measure, and deliver.

Advance our predictive and prescriptive analytics capabilities, including identifying and operationalizing high-value AI use cases. Establish and enforce engineering, data, and delivery standards that scale across regions and partners. Program Governance & Executive Delivery Track and orchestrate high-priority projects and cross-functional efforts, ensuring alignment, communication, and accountability across teams.

Manage executive-level deliverables end to end — scoping, financials, resourcing/HR reviews, and other senior reporting — bringing rigor and visibility to how priority work is run. Serve as a central point of coordination, making sure standards and processes are followed and that leadership has a clear, current view of progress. Growth, Innovation & Thought Leadership Drive progress toward winning new global business, including the EMEA analytics scope, by closely tracking timel