General Manager - University of Delaware

Position Title: General Manager - University of Delaware Requisition ID: R101468 Location: Newark, DE Full/Part-Time: Full time About Us: Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties.

With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms.

Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our MissionPowering the connection of fans to the brands and experiences they love. Our Core ValuesBuild Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun Learfield isseekinga driven and collaborative General Manager (GM) to leadourSportsProperties and serve as the primary Learfield liaison to theuniversity’sAthletics Department. This position plays a vital role in overseeing the school’s athletics multimedia rights agreement and managing the corporate partner platform, while cultivating strong, trusted relationships across campus.

The GMis responsible fordelivering results, supporting the local team, and contributing to a long-term, successful partnership between Learfield and the university. In this role, you will oversee day-to-day property operations and support sales efforts by working closely with internal and external stakeholders.You’llmanage and mentor a small team, collaborate with university leadership, and help implement marketing and sponsorship strategies that align with both Learfield and the university’s goals.

This position is ideal for someone witha strong foundationin sponsorship sales, operations, and partner management who is ready to take the next step in their leadership journey.Essential Duties & Responsibilities: Serve as the primary liaison between Learfield and the university’s Athletics Department, Athletic Director, and key staff. Manage the execution of the multimedia rights agreement and ensure it reflects the university’s mission, values, and branding standards.

Lead the property team, which may include sales and/oractivationstaff, by providing clear direction, coaching, and performance support. Achieve individual and team revenue goals by selling integrated sponsorship packages using traditional, digital, social, and experiential platforms. Develop strong relationships with university contacts, sponsors, andotherstakeholders to drive value and engagement.

Collaborate with regional and corporate support teams (e.g., research, marketing, digital, legal) to ensure seamless operations and client satisfaction. Develop and manage annual budgets, business plans, and forecasts that ensure property-level accountability and financial performance. Represent Learfield in key meetings, campus initiatives, and local events to promote partnership visibility and university engagement.

Model and foster a positive,inclusive, andteam-first culture across the property and broader organization. Build andmaintainstrong relationships with university partners, athletic depar